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Outside of Japan, the United States and Europe, the Nintendo Switch enjoy the growing popularity and find more and more sales. Shuntaro Furukawa, the current president of the Japanese video game company, spoke aa Investorentreffens on the success of the console outside the main regions.
According to Furukawa, Nintendo is primarily referring to the “Other” category discussed here Australia, New Zealand and the Asian region outside of Japan. If you look at the regional sales data there from the last fiscal year, you see one 152% growth, while the three main regions would be 67% in Japan, 61% in the United States and 72% in Europe. Tencent supported him Ring Fit Adventure successfully started in Mainland China in September and continues to generate good sales figures. In part, fitness success is one of the main reasons to buy Nintendo Switch consoles.
Overall, sales in Asia outside of Japan at the end of the fiscal year in March 2020 are 6.7 times higher than the same period in 2017, the start year of Nintendo’s hybrids. At that time Nintendo Switch was only available in the “Other” category in Hong Kong, Singapore and parts of the Middle East. South Korea, Taiwan, Mainland China, and other parts of Southeast Asia have since been added. Due to strong growth in the Asian region, it is now possible to publish Nintendo Switch games at the same time as the main regions, as more importance is given to additional localizations. As for Nintendo Switch software sales, after the Pokemon series, there are now other Nintendo titles like Ring Fit Adventure and Animal Crossing: New Horizons most represented. In Australia, demand for the Nintendo Switch is also on the rise and the rate is similar to that of the major regions.
What do you think of the growing success of Nintendo Switch outside of the three wholesale markets?
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