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- Amazon is hosting a 24-hour live stream called “The Pack Presents: 24 Hours of Pawsitivity” to promote its Prime Video program, “The Pack”.
- The livestream features puppies playing, napping and other activities, and will also provide tips on how to raise or adopt an animal.
- Visit the Business Insider home page for more stories.
On Monday, Amazon announced the perfect 2020 stimulant: a 24-hour live stream featuring puppies.
The livestream launch ties into the upcoming preview of Amazon’s new show “The Pack”, which is basically “The Amazing Race with dogs”, as Entertainment Weekly reported for the first time. The program will be available on the Amazon Prime video starting November 20.
The livestream, titled “The Pack Presents: 24 Hours of Pawsitivity” will include puppies napping, playing and even a meditation session led by Deepak Chopra. The live stream will also contain clips from “The Pack”.
The livestream also collaborates with animal charities, including Best Friends Animal Society, Paws With A Cause, Pet Rescue Pilots, and others.
Since pandemic lockdowns began in March, more Americans have turned to pet adoption and adoption for company while they were home.
Amazon isn’t the only company using animals to try to lift morale as the pandemic continues. In March, two puppies were able to explore the Georgia Aquarium while it was closed. The trip was posted on social media and quickly went viral. Chicago’s Shedd Aquarium also took advantage of the trend, allowing their penguins to roam while the aquarium was closed. And with companies looking for ways to keep their Zoom meetings engaging, farms quickly started letting people book a video call with animals like llamas.
24-hour streaming is now available on both Twitch and Youtube.
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