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With this move, the South Korean multinational would also try to avoid direct competition from the American company Apple.
South Korean multinational Samsung could launch its new Galaxy S smartphones more than a month in advance to gain market share from Chinese tech giant Huawei and thus avoid competition from Apple, Reuters reported, citing sources familiar with the matter. .
According to the British agency, Samsung is preparing to launch the new Galaxy S21 a endings from January 2021, although the company declined to comment on this information. The Galaxy S20 was already launched in March of this year.
The Seoul-based company shipped 59% fewer Galaxy S20 5G series phones to the US in Q2 2020 compared to the previous model’s performance from the previous year, while Apple shipped 15% more. of his iPhone 11 in relation to his “best seller of last year”.
In fact, Samsung lost its top position in sales to Huawei in the second quarter of 2020, although it managed to regain it in the third quarter thanks – in part – to US restrictions imposed on the Chinese tech giant.
More competition
Meanwhile, representatives of the South Korean chip industry are hoping the future US presidency led by Joe Biden will ease some of these restrictions, even as they expect the new executive to “hold a tough stance towards China.”
Also, a person who is part of a major supplier of fries for smartphones revealed that the stocks of Huawei se agoten by the beginning of next year.
In the midst of this scenario, Samsung faces increasingly intense competition from the rise of Chinese rivals such as Xiaomi or Oppo, which should leverage the White House’s fight against Huawei to gain more market share.
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