GIC2020 – The first game event that says: “Pay what you like”



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The Game Industry Conference, one of the five largest B2B and developer conferences in Europe, will take place from 19 to 21. November a virtual version of the event. In response to the global situation, the GIC team has decided to take a bold and unprecedented step: all tickets for # GIC20, including Business Passes, are available for free under the “Pay What You Like” (PWYL) model.

“Pay what you like”

With 1,400 MeetToMatch meetings from over 500 industry members (2019), the Game Industry Conference is one of the industry’s premier events. This year all tickets are available according to the PWYL model. This not only applies to the Developer Pass, which grants access to the entire streaming offering, but also to the Business Pass, which contains business meetings in MeetToMatch. The first PWYL gaming event is therefore also the best offer for MeetToMatch.

“There has never been anything like it in the history of game events. Even more: we don’t distinguish between best and worst tickets. Our MeetToMatch system, which is usually part of the premium package, will also be available for free “, says Jakub Marszalkowski, the main organizer of the GIC. “There are developers, particularly indie and perhaps even beginners, who need our support these days. In your case, I highly recommend participating for € 0. I can’t stress this enough. At the same time we hope that there are those who want to support GIC, not necessarily us, but our projects ”.

Non-profit support and Gamedev

This year’s attendees are free to choose to support the GIC program by paying for tickets. Or they can be supported and receive the entire conference offer for free. GIC is organized by the Vitruvius Foundation, a non-profit non-governmental organization with the statutory objective of supporting game development, education, research and innovation. Anyone can take the programs organized by GIC at a price of their choice. These include scholarships, education, research in the gaming industry and more, not just in Poland but beyond.

“The pandemic has emerged as a catalyst for change. We have been thinking about changing our ticket system for at least two years. There is no better time to try it. We are very excited to see how this experiment unfolds. If “Pay What You Like” works, it could remain a model as soon as the GIC takes place again as an onsite event. I think it would be great “, adds Jakub Marszalkowski.

International speaker

As in previous years, the GIC agenda is divided into basic, intermediate and advanced interviews. Topics range from art and audio to business, PR and marketing, to VR, AR and new technologies. So far 21 speakers from around the world have been announced, including:

  • Kate Edwards, Executive Director of Global Game Jam and CEO of Geogrify – Kate Edwards, with more than 27 years of gaming experience, has seen it all when it comes to geopolitical and cultural challenges that can be overlooked in game development and negative for release all. foreign influence. At the GIC, he will talk about how developers can best prepare to defend their creative vision from aggressive local regulations.
  • Jon Hook, Co-creator of Homa Games and VP Publishing at BoomBit – This session teaches developers the basics of successful hyper-casual gaming and covers a process of data testing, tips and key trends in game design, how negotiating a deal protects – and even more!
  • Anna Vvedenskaya, Tax Law Specialist at the University of Amsterdam – Over 130 countries, including the EU, are planning a new tax for digital businesses such as the gaming industry. This means that video game companies, retail platforms, streaming services and other businesses are paying more tax and compliance costs. These costs could be passed on to the players. Anna Vvedenskaya explains how this development will affect the gaming industry.

Further information is available on the official website.

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