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“Baby Shark” just swam away with a tasty YouTube record, making friends with Luis Fonsi’s 2017 hit “Despacito” as the platform’s most viewed video of all time. No doubt thanks to the little sharks that repeatedly ask for the vision of the colorful and successful choreographed.
The melody of South Korean children clapping arm on a family of sharks – doo doo doo doo doo doo – surpassed the Latin dance track, breaking a record that “Despacito” initially set in August 2017 with 3 billion views. As of Monday, the ubiquitous “Baby Shark” has seen 7.044 billion views on the platform since it was uploaded in June 2016. “Despacito”, which features Daddy Yankee, has hooked 7.038 billion since its January 2017 upload, according to the data on each of the YouTube video pages.
“Without the love and support of fans around the world, Baby Shark’s new record would have been impossible,” said Min Seok Kim, chief executive officer of parent company Pinkfong SmartStudy in a statement to Billboard. “We are very honored with this record and will continue to focus on delivering high quality entertainment beyond digital platforms.”
The reach of the two-minute song “Baby Shark” far exceeded its mere earworm potential, spawning a merchandising empire, a Nickelodeon TV series, and a live touring show. During the COVID-19 pandemic, Pinkfong sought to replicate – or capitalize on – that success with a “Baby Shark” handwashing remix.
Incidentally, Pinkfong and Fonsi joined forces in July for a remix of the original kids’ track that featured the Latin Grammy winner.
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