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Google is testing a new feature for its Chrome browser: show Google Shopping product suggestions when we open a “New Tab” page. This feature is, for now, only available in Chrome Canary, the development version of the Chrome browser that includes the latest updates.
These Ads, customized based on the user’s browsing activity, can be displayed under the shortcuts that appear after the search bar, as shown in the previous image.
An experiment with potential effects on online marketing
The format will be the same as that shown in Google Shopping search results: showing the photo, price and name of the products and, just above, why these specific tips are displayed.
In this way, as in the example image, by doing some research on office chairs, Chrome will show us in the new tab suggestions related to that product.
Only a few Chrome Canary users have this feature already enabled, but all users of this browser version already have the option to activate it by logging in chrome: // flags and enabling the options’NTP modules“Y”NTP Purchase Activity Forms‘and restarting the browser.
At the level of online marketing strategies, those responsible for e-commerce businesses should know this They cannot pay to display their products within the navigatorr …
… although hopefully, if the functionality ends switching to the stable version, many companies end up investing in advertising on Google Shopping to have the opportunity to appear in such a visited space.
For now, however, we’re looking at a simple Google experiment, and it will be the analysis of the usage data to determine if the company ends up not implementing them in its browser.
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