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With the Pinterest widget for iOS 14, users can attach a board to their smartphone home screen and get inspiration right from the home screen.
In recent months, Pinterest searches for “Organize Phone Apps” have increased sixfold. Since the iOS 14 update is available, Pinterest users are increasingly searching for background images (+ 77%) and keywords related to home screen organization (10x increase). When they look at their smartphone, users want not only order, but also inspiration and aesthetics: search queries for “Aesthetic iPhone Widget” are 19 times more, for “iPhone Widget Design Ideas” 12 times increased.
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