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Thomas McLeod, co-founder and CEO of Omni, a rental services company, recently came out to explain his reasons for working with Ripple and using XRP. According to him, the goal is to provide customers of its service with greater liquidity and a sharing economy.
Omni is a service that allows people in the same neighborhood to find objects and rent them together. The items in question can include anything from air mattresses to bicycles, various electronic devices and more. Users of the service can simply search for an appropriate keyword, or check different categories and find whatever they are looking for.
In exchange for renting the items they own, users can also earn money every time someone rents the item they have offered. Now, thanks to the cooperation of Omni with XRP, all the profits can be collected on the XRP portfolio. This makes Omni the first platform in the world that allows people to get XRP coins without having to buy them through the exchange.
McLeod sees this as an excellent way for people curious to enter the encrypted world without having to actually invest in it. Experts believe that there are many more potential investors and traders out there who are already familiar with cryptography, but are not willing to take accompanying risks. Now, with Omni and XRP working together, it is not necessary.
The XRP brings liquidity to Omni
In a recent interview, McLeod said that Omni aims to establish connections between people through the rental of things. The goal is to continue to expand the influence of the platform and eventually create an entire market that revolves around the rental of various items. Considering how many people own items that they themselves do not use often, they should be able to lease them to those in need.
The person who is renting the object still remains its rightful owner, but can now profit from things that would otherwise remain ignored.
McLeod then compared Omni with a bank, as it is the one that holds real assets available for rent. He also explained how XRP fits into the system, since it has the ability to provide the service with large amounts of quick liquidity.
Ripple also recalled that Omni was the first investment that the company has made since the launch of its Xpring initiative. This also represents an excellent case of using real life for XRP, especially since it goes outside of the usual business with banks and other financial institutions.
