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The decision was made a few days ago in a very small group: ‘Dia de Cristina’, on TVI, was not successful with the public and, after a deep reflection, according to TV Guia, it was concluded that the best solution was to put an end to this bet by Cristina Ferreira in December: a weekly format, in the morning and in the afternoon, without a certain day – “Cristina’s day is when Cristina wants it,” said euphorically the presenter, director and, today, shareholder of the Queluz de Baixo station.
“Yes, unfortunately that’s true. TVI has already informed us that the program will end next month”, reveals a source from producer Coral, without giving many details: “These are options that are being taken … We are in shock.” “Dia de Cristina” was Cristina Ferreira’s first big bet on TVI as director of Fiction and Entertainment – “O future”, as she insisted on writing on social networks. Inaugurated on September 23, however, the program did not help catapult the station to public leadership and therefore only lasts three months.. Also according to TV Guia, the costs to carry out this project by Cristina Ferreira are around 300 thousand euros. The host, director and shareholder is upset by the decision to end her show, but, according to a source in the publication, she won’t acknowledge the defeat: “He is sad inside, but outside he will always walk with his head held high.”
Read the full story in the TV Guia edition, already on newsstands.
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