WWF will use blockchain technology. For wrestling fans who might be used to the acronym: WWF does not refer to the "World Wrestling Federation", but refers to the World Wildlife Fund. The well-known conservation fund boasts that this will help both businesses and consumers to trace food "from the origin to the consumer".
The announcement was made in a blog post from the Australian arm of the fund. The announcement underlines that this will help both consumers to eat more responsibly, and will help companies maintain ethical standards.
The World Nature Fund is an international organization founded in 1961. It is easily the largest conservation organization in the world and boasts over five million supporters worldwide.
The fund has invested in thousands of organizations, projects and initiatives, with the hope that money will help stop the degradation of the Earth's environment. The organization focuses on six key areas: climate, wildlife, fresh water, forests, oceans and food.
Information on OpenSC
The blockchain-based food tracking system is called OpenSc and was developed through a partnership between WWF-Australia and BCG Digital Ventures. The initiative plans to "add a unique blockchain code to the point of origin of the product". The idea here would be a consumer who could find out where a fish was caught and how he traveled through the supply chain.
It is not the first time that blockchain technology is used to increase transparency in the food sector. In particular Cargill built-in blockchain increase transparency with their turkeys just before Thanksgiving last year. Even the largest employer in the United States, Wal-Mart, has used blockchain technology to also follow his lettuce. This proved to be quite relevant, considering that a E. epidemic relating to Roman lettuce occurred only a few months after the company made the announcement.