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World Wildlife Fund-Australia (WWF-Australia) has announced the launch of a supply chain tool that uses blockchain to allow businesses and consumers to track food products, according to a Tweet today, 17 January.
The platform, dubbed OpenSC, is the product of a partnership between WWF-Australia and BCG Digital Ventures (BCGDV) – the global joint venture for companies, investment and incubation of the Boston Consulting Group based in United States.
According to a post on the WWF website, the system allows both companies to keep track of the products they produce and consumers to view the origins of these products through a "unique blockchain code at the point of origin of the product".
The platform distributes QR codes to products made by client companies that adhere to the scheme. The codes are then linked to a blockchain platform to allow consumers to verify the origin and life cycle of the specific product.
Example of how OpenSC keeps track of a fish caught in the wild. Source: WWF-Australia
Reportedly, the goal is to enable consumers to know exactly what they are buying so they can make an ethical choice on purpose.
In turn, manufacturers will no longer be able to use the complexities of supply chains to conceal dubious supply and production practices.
WWF-Australia CEO Dermot O & Gorman commented in an accompanying press release on January 17:
"Through OpenSC, we will have a new level of transparency about whether the food we eat is contributing to the environmental degradation of habitats and species, as well as social injustice and human rights issues such as slavery."
Reportedly, the OpenSC products will be notified next week to world leaders at the World Economic Forum event in Davos, Switzerland, in the press release notes.
In the future, the scheme could extend beyond food to address different areas such as palm oil and timber, Reuters reports today, by interviewing Paul Hunyor, head of the BCGDV Asian region.
The launch comes as blockchain-based supply chain improvements are seeing a hive of activity. This week, IBM's huge blockchain platform saw two new implementations in cobalt production in the Democratic Republic of the Congo and in the broader global mining industry.
In November, a Swiss food manufacturer was the first to use the Ethereum blockchain (ETH) to track fish products.
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