Gustav Gerig, a food company based in Switzerland founded in 1923, seems set to adopt Ethereum's distributed accounting technology to gain a competitive advantage. In a press release dated Wednesday 28 November, the company announced its partnership with the global tuna marketing company Pacifical C.V.
"Making our own Rosé tuna canned and boxed MSC certified with the brand" Raimond Freres "traceable through Ethereum blockchain ".
This announcement does effectively Gustav Gerig is the first company based in Europe to use a distributed accounting technology platform to monitor its fish products.
The company will allow tracing of tuna products from the moment the fish is caught at the time the consumer purchases the finished product.
According to the press release, the MSC the tuna-based products linked to this project will present a Pacifical logo on their lids. It will also print a QR code on the labels of the cans that will allow the user to scan the package and find information on the particular product on display. The accessible information is intended to be conclusive and allow a complete proof of the providence.
Making further explanations on how his customers will be able to use their products, Gustav Gerig wrote in the press release that
"By providing an optimal level of transparency, the company will allow all its customers to access data on how the Pacifical MSC tuna has been captured sustainably through the following information: which captain, ship, capture times, method and area, where and when it was processed. "
Once the consumer has scanned the QR code, a link will be provided to the website of the blockchain viewer in which the information above will be displayed on the product. You will then be asked to send a Pacifical tracking code located on the can lid. All information available on the blockchain website will also be available for download if the consumer has to do the same.
This service will be implemented in collaboration with Atato, based in Thailand, a blockchain service provider focused on the development of smart contracts and decentralized applications for corporate customers. The collaboration was initiated in August 2018 when Pacifical was examining ways to integrate the blockchain into the distribution of tuna products.