The diamonds grown in the "impeccable" laboratory are up to 50% less and almost indistinguishable from life.
N ow, a Japanese company hopes to sell its artificial gems with the help of blockchain technology in an attempt to break the consumer market.
Pure Diamond Lab, based in Tokyo, will use the blockchain to track the production, refinement and evaluation of its laboratory-grown diamonds.
The blockchain is a distributed master book that is not controlled by a single entity. There is no central administrator or system, so there is no way anyone can commit fraud.
The technology has been used to power cryptocurrencies including Bitcoin and Ethereum, but it can also be used to trace the origin of diamonds.
Pure Diamond …