The head of the Electoral Commission states that "Blockchain" sounds like prison, suggests "rebranding"


The theme of the implementation of blockchain voting technology was discussed at an event hosted by the Central Russian Electoral Commission (CEC), the local state news agency TASS reported on 29 October.

Speaking at the Election Commission conference to celebrate the 25th anniversary of the Russian electoral system, participants and officials discussed electronic voting, including blockchain-based solutions.

In response to the discussion on the blockchain at the conference, Ella Pamfilova, the head of the Electoral Commission, suggested "the rebranding" of technology in Russia:

"Promote this technology [blockchain] in Russia we need a rebranding. We need … a Russian equivalent that takes into account our mentality […]"

Pamfilova then analyzed his implicit implications of the word in Russian:

"The word" block "is immediately associated with something closed. [it’s a place] where a third of the population was held behind bars … Then you have "chain". "Block" and "chain": it works on an unconscious level. "

To eliminate negative associations, Pamfilova claimed to choose another word for "blockchain" in Russian, although it did not provide an alternative term. "We need a rebranding," he repeated, concluding "some understandable Russian word".

In September 2017, Pamfilova stated that it was too early to test the blockchain for Russia's electoral system. The head of the commission then revealed that most of the local polling stations did not have computers and cameras and therefore were not able to conduct decentralized voting.

Despite the uncertainty about the regulation of cryptocurrency in Russia, which is currently awaiting the finalization of a bill without fundamental cryptographic terms after the recent changes, blockchain technology is actively explored in the public and private spheres of the country. This week, Cointelegraph reported that the world's largest diamond producer Alrosa, based in Russia, has revealed that it is working with industry giant De Beers to try out a "Tracr" diamond tracking platform .

In August, the state oil giant Gazprom announced that it will collaborate with the local airline S7 Airlines to experiment with blockchain solutions for aircraft refueling.

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