A former Estonian Prime Minister has signed as a counselor for a blockchain startup that wants to encourage people to exercise more.
Taavi Rõivas who led the Estonian government as prime minister from 2014 to 2016 and is currently part of the country's parliament, has joined the Lympo cryptocurrency as chairman of the supervisory board. Lympo aims to incentivize the exercise and active lifestyles through its LYM token, the company announced in a press release.
Rõivas confirmed the move on Twitter saying that he was "excited to help one of the most promising. The Baltic startups must grow and pursue the mission of motivating people to exercise more and better."  Lympo says it tracks and aggregates users' medical and health information, issuing tokens to reward people who complete various physical activities. These activities can be announced or potentially sponsored by companies that collaborate with Lympo, according to its white paper.
In turn, companies can receive parts or all aggregated data from participants, although the white paper emphasizes that users retain ownership of their data and some forms of sharing would be limited by the general data protection regulation. # 39; EU (GDPR).
While Lympo originally built its LYM token on the ethereum protocol, the startup plans to move its token ecosystem into another blockchain – most likely NEO, CEO Ada Jonuse said in a FAQ published last month.
Image of Taavi Rõivas via Sven Tupits / Wikimedia Commons