Paris Saint-Germain (PSG), a great French soccer team in the country's top flight, plans to issue its own cryptocurrency as a way to encourage the participation of its fans around the world.
PSG, which boasts players including Brazilian star Neymar, have announced a multi-year partnership on Tuesday with a blockbuster startup in Malta called Socios that will address technology for the so-called Fan Token Offering.
According to a French news site, PSG is now looking forward to the spring 2019 deadline to begin releasing its proprietary tokens, making it potentially one of the first football clubs anywhere.
Instead of a monetary role for the PSG currency, the goal is to allow fans who hold the token to be able to vote and decide on less strategic issues, such as team shirt choices or opponents in games friendly, according to the report.
Ownership of tokens will also allow fans to access more exclusive offers such as meeting with players or participating in certain games, the report added.
By adopting the blockchain as a core technology for issuing, PSG said the hope is to make the survey process safer and more transparent, with publicly visible transactions.
Marc Armstrong, PSG's Chief Partnership Officer, commented in the announcement:
"Paris Saint-Germain is determined to take advantage of the opportunities that the cryptocurrency can offer – it will have a major impact on the overall corporate strategy of the club and the way we interact with our fans. "
With the news, the PSG follows other European football clubs to embrace the idea of blockchain and cryptocurrency.
CoinDesk reported last month that seven major UK Premier League clubs, including Newcastle United, Crystal Palace and Leicester City, have signed an eToro online investment company agreement to allow bitcoin sponsorship payments.
And, in August, the Union of European Football Associations (UEFA) said it had completed a "successful" test of a blockchain-based ticketing application for a meeting between two top Spanish clubs .
Image of the PSG jersey via Shutterstock
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