The press agency Associated Press (AP) has signed a content management partnership with the launch of the Civil blockchain, according to an official announcement Tuesday, August 28th.
The AP is reportedly interested in exploring ways to guarantee intellectual property rights, supports ethical journalism and tracks the use of content with blockchain technology.
As part of the project, AP will deliver its contents, including national and international news to Civil, so that press agencies can access it on the platform. Any editors who wish to access the contents of the AP will be licensed directly by the AP.
As part of the collaboration, AP will hold the CVL tokens that, according to Civil, act as an incentive device to keep the editors objective and accurate. Jim Kennedy, AP's senior vice president of Strategic and Enterprise Development, explained the interest of the digital ledger technology agency (DLT):
"AP is pushing towards the new digital territory for over two years. decades and Civil is opening another new space with interesting technology to explore and commitment to good journalism.We look forward to helping cultivate space and demonstrate our value to a new group of digital publishers. "
L & # 39; Associated Press, founded in 1846 and based in New York, is one of the largest news agencies in the world. According to 2016 data provided by the agency itself, AP manages 263 press offices in 106 countries.
Civil is a startup that develops technology to track property rights and the use of content in the journalism industry.
Other companies have also tried to exploit blockchain technology to provide fairer and more objective journalistic practices. In July, eyeo GmbH, developer of Adblock Plus, announced a "blockchain-based" Trusted News browser extension, according to Cointelegraph on June 14th. The purpose of the add-on is to specifically label "false news" while whitelisting sources and trusted stories.