Civil Media Company is a startup that aims to support a network of high quality stores through the sale of cryptocurrency. Now, he is trying to apply the blockchain that supports the digital currency to protect that journalism.
Today the company announces a two-part agreement with The Associated Press. The AP will license its content to the editors of the Civil network (there are 14, and include startups like ZigZag and Block Club Chicago), as it does with other news agencies. The other part is about AP and Civil working together on a blockchain-based technology that will allow printrooms to monitor the flow of their content and enforce licensing rights.
The agreement gives civil access to the AP's expertise in licenses, business practices and product design. AP accesses potential new customers through the Civil network and the ability to learn and adopt the emerging blockchain technology. (The civilian is committed to building the technology, the AP has not formally pledged to be involved in the building.) The AP will also get the tokens Civil, which Civil will issue (the sale of the tokens is scheduled for September 18th). Tokens are part of the way Civil is trying to form an autonomous system to promote ethical and high-quality journalism.
Civil is a $ 5 million chartered finance company from Consensys, which helps companies develop Ethereum's blockchain. It is brought to those who are in the media, including Vivian Schiller, who is CEO of the Civil Foundation, a non-profit organization that will promote the core values of Civil; and consultants such as Emily Bell of Columbia University and former CEO of the Gizmodo Media Group Raju Narisetti.) Token holders can use to finance civilian editors and keep low-quality newsrooms out of the network. Ex-Washington Post Jarrod Dicker is adopting a similar, technology-based approach to the issue of editorial sustainability with Poet, startup blockchain.
Matthew Iles, founder and CEO of Civil, stated that the goal of blockchain technology is twofold: make it easier for publishers and creators to license their content and make it easier for them to track down their contents when they are used without permission. Iles, an ESPN veterinarian, said large media companies told him that 50 percent of 70 percent of the published content is republished without any credit or compensation. And although many have strong legal teams, it is difficult to track offenders.
"People who create content do not control it in any way," he said. "What all this boils down to is the creators of content to be able to get credit for work wherever it is published and monitor the value chain more efficiently and ensure that people receive the credit name and compensation."
Jim Kennedy, SVP of Strategy and Business Development at the Associated Press, said that finding new customers for AP journalism was his main interest in Civil, but also protecting intellectual property it was important.
"Right now, we're sending something on the internet, and we can" I follow it in all the ways it's consummated, "he said." When you license content to a media legacy company, you can very well follow it. But on the internet, it has never been easy. When we enter into contracts with people, we establish their rights to use it and are generally followed. But when it is published, it is freely available for people to scratch and cut and paste. In the past we were worried about the people who used it for free. Now there is this whole element of people who use it for false news and misinformation. This represents an opportunity to have a true experience of who has permission to publish content and how it is used. "
The idea is to publish a product in three months, Iles said." Prices have not been determined, but there will probably be a free version available to the editors of Civil, he said.