Tag Archives: advertisers

Online advertisers embrace Blockchain to fight fraud

[ad_2][ad_1] IBM Corp., Toyota Corp. and a growing number of startups use blockchain to try and repress online advertising fraud. The complexity of online advertising and the struggle to keep track of advertising spending have allowed scammers to avoid detection, according to lawyers Bloomberg Law. But blockchain technology can reveal …

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Because advertisers can not ignore the Blockchain technology

[ad_2][ad_1] <div _ngcontent-c16 = "" innerhtml = " Getty The advertising world is full of fraud issues, complicated supply chains and lack of data privacy control. more money than ever before, they are losing control over ads due to an increasing number of intermediaries in the supply chain. The good …

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What advertisers need to know about Blockchain now

[ad_2][ad_1] The advertising industry faces many challenges: from fraud and lack of transparency to old-fashioned payment models. But blockchain technology will soon solve these challenges, rewriting the future of adtech. There are already – and will continue to be – more blockchain to serve the advertising industry. Several blockchains will …

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The buzz blockchain among advertisers begins to fade

[ad_2][ad_1] The affectionate relationship of advertisers with all that blockchain could cool when they realize that the potential of technology to bring integrity back to the ad purchase will take time. It's been a year since the blockchain advertising train reached advertising. The ups and downs of bitcoin price fluctuations …

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