Many investors spend so much time looking at cryptographic currencies as a form of currency that they forget to also look at practical applications in terms of tracking deliveries and logistics operations.
Today we have news from the Swiss company Gustav Gerig AG and its suppliers about the future of our tuna consumption.
Gustav Gerig AG has been in business for almost a century. Since 1923, this Swiss company has innovated the consumer goods markets.
Now Gustav Gerig and other interested parties are dreaming of a system in which each tuna can sold will have an analyzable code that can provide production information down to the smallest detail: based on this proposal, the consumer could even understand which single vessel has captured a particular fish before it is processed through the cannery!
One of the partners of this company is Consensys, a blockchain entity managed by Ethereum co-founder Joseph Lubin – we talked about Lubin's enthusiasm for cryptocurrency some time ago, and this is a concrete example of what This innovator often speaks when he makes enthusiastic observations in front of a crowd.
A press release announcing the plan describes the labeling process in this way:
"By providing an optimal level of transparency, the company will allow all its customers access to data on how exactly the Pacifical MSC tuna has been captured sustainably through the following information: which captain, ship, capture times, method and area, where and when it was transformed, "
These types of interesting and utilitarian cryptocurrency promotions show how digital resources can be used to revolutionize the way we experience commerce.
People who like tuna often like to know more about where and how it was captured. For the average consumer, it's just a pink stuff that comes in a can or wrapped envelope, but for the most demanding shoppers, many of whom invest in tuna steaks or in small pieces of frozen tuna, questions about: was he caught? How cool is it, really? What does it mean if the tuna has been caught in Indonesia?
Furthermore, the sustainable fishing market is growing – and more and more people are worried about where their food comes from. At the same time, this also shows how encryption and blockchain tools can be used to certify cold chain logistics – temperature controls and much more.
The cold chain is now standard in many markets and the new technology is the engine of these improvements. It is now clear that the immediacy and transparency of cryptographic coins and blockchains can be used to provide even more verifiable data to both B2C and B2B customers.
In the future, look for these types of scannable technologies to appear on food packaging as a further example of the versatility and value of blockchain-related technologies in our world.