November 30, 2018 at 14:20
November 30, 2018 at 2:21 pm & nbspUTC
Gustav Gerig, a food company based in Switzerland, has recently become the first company in the world based in Europe to use a distributed accounting technology platform to keep track of seafood. In a press release dated 28 November, the company announced its partnership with the global tuna marketing company Pacifical C.V.
(More information on: Blockchain technology)
The company will use the Ethereum blockchain to track its fish products. The tuna products will be traced from their origin, which is actually when they are caught, until the moment they are bought by a customer from a store. They said in their press release:
"To make their range of Rosé tuna in box and in box certified MSC with the brand" Raimond Freres "traceable through the blockchain of Ethereum."
A QR code will be attached to the tuna cans, which will allow users to scan the can and find information on the particular product displayed. The information that can be obtained from the scan of the QR should be complete and accurate. The cans will also have the Pacifical logo on them to signify being part of this new collaborative project.
(More information on: How Blockchain is used by StopFakeFood to monitor food safety)
Gustav Gerig has also provided a practical guide on how customers will be able to use this product:
"By providing an optimal level of transparency, the company will allow all its customers to access data on how the Pacifical MSC tuna has been captured sustainably through the following information: which captain, ship, capture times, method and area, where and when it was processed. "
The service that the company intends to provide to its users will be realized in collaboration with Atato, a blockchain service provider based in Thailand. Atato focuses on the development of smart contracts and decentralized applications for customers. The system has been designed as one that will be easy to use. Once the consumer scans the QR code, a link to the blockchain viewer website will be provided, where they will have access to all the product information.
(Read how: Walmart plans to implement blockchain technology to track green leafy vegetables)
The user must then send a Pacifical tracking code located on the can lid. The collaboration began in August 2018 when Pacifical explored how the blockchain could be integrated into the distribution of tuna products.