A Swiss food company is about to become the first European food importer to make its canned tuna supply chain fully traceable using the distributed ledger technology. Gustav Gerig AG will include the Pacifical logo on the traceable lids of the "Raimond Freres" cans.
Atato develops the Ethereum supply chain platform for the tuna industry
Pacifical is a global tuna marketing company created jointly by the eight island nations of the Central Pacific: Federated States of Micronesia, Kiribati, Marshall Islands, Nauru, Palau, Papua New Guinea, Solomon Islands and Tuvalu.
The organization, which represents 25% of the world's tuna stocks, promotes the trade of brine and yellowfin tuna certified and certified MSC.
At the forefront of traceability since 2011, Pacifical has partnered with blockbuster block Atato, headquartered in Bangkok in 2018, to develop a supply chain initiative using the distributed ledger technology for its music certified by MSC. The blockchain platform will cover over 220 large vessels, the entire supply chain and the chain of custody of around 35 million tonnes caught each year.
The aim is to provide an unprecedented level of transparency and traceability in order to ensure the sustainability of tuna fishing. The MSC tuna lids involved in this project will carry the Pacifical logo and a QR code that provides access to the blockchain viewer website where consumers can track all relevant information about the fish in the jar.
The Raimond Freres brand was a pioneer in Switzerland for the introduction of MSC-certified tuna on the market. Consumers will now be able to completely trace the fish they buy from the catch to the transformation of the final product through the Ethereum blockchain. The information includes which captain and ship have caught the fish, the weather and the area, as well as where and when it has been processed.
Atato, the technology company responsible for the development of the distributed accounting platform, was founded in 2017 and leads the business innovation on blockchain in collaboration with ConsenSys, Modex, Amazon Web Services, Microsoft Azure and IBM Hyperledger.
Related reading: Can Blockchain make fraudulent fishing a thing of the past?
Numerous blockchain projects for supply chain purposes are underway all over the world. Fish-related initiatives include the source struggle against illegal fishing and human rights violations. The technology, currently being tested by many food companies, allows fishermen to record their catch by sending a simple SMS instead of the legacy system of paper documents, which are transferred to the blockchain while the catch moves along the chain of supplying. Like Atato's product, customers will scan the label to check the entire stop history.
A Forbes report found that at least one in three US fish products were incorrectly labeled and some operations even replaced what is supposedly true fish with chemically created "fish-based" products. Furthermore, illegal, unregulated and unreported (IUU) fishing is prevalent and such incidences can cost the industry over $ 10 billion annually.
Shutterstock foreground image.