Start-up Blockchain closes multi-million dollar funding round led by SoftBank, Baidu

The Blockchain Atlas Protocol (ATP) marketing platform concluded a multi-million dollar investment round led by SoftBank China Venture Capital (SBCVC), according to a press release dated August 20th.

The multi-million dollar investment round, whose final amount was not disclosed, also included the participation of Baidu Ventures (BV), Danhua Capital and Fenbushi Digital.

Atlas Protocol was formed by Nebulas Labs and xGoogler Blockchain Alliance (xGBA), with co-founder of Jide Technology and the "first engineer" of Google Adwords Jeremy Zhao, as well as Professor Ronghui Gu of Columbia University, in quality of technical consultants for the Atlas protocol, according to the press release.

The ATP plans to develop a blockchain ecosystem and "build a new interactive marketing paradigm." The press release states that the ATP allows you to classify the "target onchain" value and to enable circulation of the value [ing] through token, "with the use of the Smartdrop TP Service Application.

The xGoogler Blockchain Alliance was formed in April of this year to create a community for all former Google employees interested in the blockchain.

In June, the Chinese Internet giant Baidu announced that it was developing its own blockchain protocol aimed at reducing the consumption of mineral energy.

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