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Snow as far as the eye can see. And in the center: a small gondola that climbs to the top. Swiss cable cars advertise the winter season with this idyllic image. Why this should happen despite Corona. The campaign motto is therefore combative: “Switzerland is skiing. Why, surely! “.
In an open letter, the industry is not just targeting skiers, but everyone who wishes to experience the Swiss mountains this winter. “We have good news. The 2020/2021 ski season will also start as planned in the Swiss mountains if all protective measures against Covid 19 virus infection are observed ”, reads the letter.
Germany and Italy want to close all ski areas
Ski resorts and lifts have taken all necessary precautions to ensure this. Therefore, you can spend your holidays in the Swiss mountains without hesitation.
So is everything alright? Not at all! The campaign triggered a real avalanche. Italy and Germany are very angry. They want exactly the opposite: there can be no winter season. “We will try in Europe to vote on the possibility of closing all ski areas,” German Chancellor Angela Merkel (66) said Thursday. The Italian Prime Minister Giuseppe Conte (56) has the same opinion.
The big concern: German and Italian winter sports enthusiasts flock to the Swiss mountains. Super speaker events are feared.
The open letter has been deleted
There was a savage squabble over skis. And the Swiss cable cars react. The current campaign will be immediately stopped and realigned. “We are changing this now and are focusing on the protection measures of the individual ski resorts,” says Seilbahnen Schweiz at the request of BLICK.
The campaign was created before the second wave and was intended to encourage skiers to come to the Swiss mountains. “With the commitment of our federal councilors for the winter, even after the pressure from surrounding countries last week, this request has become obsolete.” Therefore, the campaign needs to be realigned. The website was redesigned on Thursday and the open letter was deleted. But the slogan remains: «Switzerland skiing. Why, surely! “.
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