Sirin Labs, after focusing on the development of a blockchain-based smartphone for years, has just opened its first retail store in London on January 15, 2019.
Destined to fans of cryptocurrencies, the Israeli startup has shown its passion for the smartphone blockchain since 2016. At that time they had just launched Solarin, a $ 14,000 smartphone intended for encrypted heavyweights. The ambitious idea of offering a $ 14k blockchain smartphone did not take off as they hoped. After returning to the drawing board and developing a new phone from scratch, they returned to the market in March 2017 with Finney's phone. The Finney phone has raised over $ 150 million in an initial money supply, making it a more successful approach. Those interested in Finney's smartphone were able to pre-order it at the end of last year for a more realistic price of $ 999.
Finney's phone has also targeted those in the cryptocurrency space and offered a number of features to make life easier for cryptocurrency enthusiasts. Some of the features offered by the included phone, a cold encryption portfolio, its own encryption service, as well as the ability to use decentralized apps through Sirin's operating system. The phone is named after one of the first to adopt Bitcoin, Hal Finney.
Sirin Labs has optimized their brick and mortar store in London, around their new Finney smartphone. The location of the store was strategically chosen by Sirin Labs, as they hope that cryptocurrency enthusiasts choose to make this location a destination and a meeting point. It is expected that a second store will open in Tokyo, however, specific dates and locations have not yet been confirmed.
Kenes Rakishev also explains why Sirin Labs strategically chose London as the first place of bricks and mortars:
"In 2018, the technology industry in London attracted much more investment than other European centers, raising over £ 1.8 billion, making it the premier location for Finney, the world's first mass-market blockchain phone, sale ".
To learn more: Sirin Labs unveils the first blockchain smartphone, FINNEY
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