State Bank of India and Ripple
Ripple has developed left and right partnerships. He is aggressively pushing for the adoption of his funds transfer solution – xCurrent and xRapid. According to the Financial Analyst's website – State Bank of India is considering using Ripple's financial solutions to reduce the time and fees for cross-border remittances that will allow families to enjoy more money rather than burn them on expensive rates.
India is welcoming Ripple solutions with open arms. In 2017, Ripple (XRP) had opened an office in India to work exclusively on partnerships. This shows that Ripple sees a great opportunity in the growing Indian economy. Kotak Mahindra Bank has announced it plans to add its 1,300 branches to RippleNet. Not long before big companies in India started using Ripple technology to make things faster.
Ripple CEO, Brad Garlinghouse, commented on his company's activities in India:
"Improving remittance services in India and abroad means less tax and more money for families who rely on those funds that are sent home …
This trend is increasing among payment service providers and banks inside and outside the country, further emphasizing the opportunity for remittances in India from all over the world. "
Coinbase and Ripple
Coinbase, the San Francisco-based cryptocurrency exchange offering storage services for the world's top four cryptocurrencies, has announced its intention to archive another 37 Cryptocurrency resources and Ripple (XRP) is one of these. Other cryptographic resources include Cardano, ZCash, Stellar, VeChain, Bitcoin Gold, SiaCoin, Dogecoin, NEO, Dash, Monero and many others. This offers investors the hope that the exchange will soon allow the trading of these assets. It is important to note that this addition of cryptographic resources to the Coinbase Custody service does not mean that these activities will be added to all other products. In contrast, resources added to the Custody Service may need to pass the GDAX Digital Asset Framework.
The Coinbase custody service was launched on 2 July 2018 with the objective of responding to concerns about the safety of institutional investors. It uses various security measures such as On Chain Segregation, offline, multi-sig and geographically distributed transaction protection.
Bill Clinton and Ripple
On July 31, Ripple (XRP) announced that Bill Clinton will be the keynote speaker for his upcoming Swell conference. The Swell conference will link "the world's leading experts on policies, payments and technology for the most challenging dialogue in global payments today," according to its website.
According to Ripple's announcement, Clinton was chosen to its contribution to the growth and mass adoption of the Internet, which has helped shape the web we know today, as well as its efforts to bridge the digital divide by putting computers in schools and libraries of undeserved communities. It is right that the person responsible for disseminating the Internet use case is the main speaker of the conference. However, Clinton's work camp in the late 1990s was not even close to cryptocurrencies and blockchains that left many people perplexed, even Vitalik Buterin.
– Vitalik Non-giver of Ether (@VitalikButerin) 31 July 2018
Ashton Kutcher donated $ 4 million of XRP to Ellen DeGeneres Wildlife Fund in its television program, and Snoop Dog performed in an afterparty for the Ripple-sponsored consensus in the 2018 event. These partnerships with celebrities and rappers shout one thing out loud: Ripple is exploring ways to bring his name and brand to people who are not as ready with cryptocurrency and blockchain. What is the best way to attract people's attention? If you ask Ripple, they will say they have a president as the keynote speaker for your conference.
Despite launching new partnerships and shaking hands with celebrities, rappers and presidents, XRP has yet to cross the $ .5. It is surprising to see that the positive news for the company is not so good for investors.
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