Ripple made it very clear his ambition to revolutionize the world of finance through blockchain technologies even if the centralized and more traditional methods dominate it.
Sending money should be as easy as sending an email
According to an article published by The Daily Hodl, Ripple's sales manager, Ross D & Arcy, commented that his solutions are designed to make banking transactions as quick and easy as sending e-mails or any sharing of information on the Internet:
"3 clicks, 30 seconds, receive a confirmation that the final beneficiary has been paid in. So easy as we can make a voice chat or exchange emails, it's exactly how we want the payment experience."
Just a few months ago Ripple organized a strong communication campaign to make the ecosystem assume that Ripple and XRP were two separate entities, over the last few weeks the team has been rather active in promoting the idea of being direct. (and best) competitor to SWIFT.
This campaign stems from a series of rumors that suggest the possibility of a partnership between SWIFT and Ripple, something that until a few weeks ago has kept the community in a state of suspense, lending itself to many speculations and false news.
Regarding this situation, D & Arcy has commented that the use of Ripple technology is more reliable and convenient for customers than the SWIFT platform itself:
"I think Swift is a really interesting example because Swift, if you think about it, sometimes crosses the lines and plays a bit of a political role – we do not see our clients 'transactions – our clients' transactions go on the Internet So Ripple could shut down as a business tomorrow, and our customers could still make transactions using our software, which would not be the case with Swift. "
Likewise, at the end of the year, Brad Garlinghouse, CEO of Ripple explained that the mission of the company was precisely to "detect Swift", observing that the number of customers who adopt this technology increased during the day. in day:
"The technologies used today by the banks that Swift has developed decades ago have not evolved or kept pace with the market … Swift said that not so long ago they did not see blockchain as a solution for the corresponding banking system. 100 customers who say they do not agree … What we are doing and doing on a daily basis is, in effect, taking control of Swift. "
Ripple CEO Brad Garlinghouse and Swift CEO Gottfried Leibbrandt will meet face-to-face in a panel called "Let's Send the Money" at the Paris Fintech Forum on January 30th. The community has high expectations on this interesting debate