Reputation management is next for Blockchain?

<div _ngcontent-c16 = "" innerhtml = "

Shutterstock

Just 15 years ago, millions of Americans were not using Twitter and Instagram as a platform to check the latest news but today It's as if we could not survive without either of them.In 2013 we told our kids not to meet people online or enter strangers 'cars – and now we use Uber and Lyft to find strangers' cars online without a second thought. [19659003] Advances in technology have the power to transform social norms Considering the amount of data stored through blockchain and other technological media is not far-fetched to say that one of the next big changes could entail aggregation of corporate and consumer data to build public records of personal reputation Could a Black Mirror company -alva in our future? [19659003] What Comes Next

To get information on what happens when we store informat from public and private sources to cultivate a singular profile, we can look at China's recent social credit system . Since 2014, China has been experimenting with a system to quantify a person's "trustworthiness" based on charitable donations, debt payments and other factors. It has been used to provide benefits to " reliable people " in spheres from the health care market to online appointments.

I do not think the US government would favor such a system in the United States. But it seems plausible that within the next decade or so, someone will benefit from the vast data storage space and will create an app that aggregates data from various other apps to create an online "reputation" for everyone. . This could involve information such as Uber ratings or even the relationship between the right and left swipe that someone receives on Tinder.

Somehow, this could be convenient. We are naturally curious and have the impulse to know as much as possible before making a decision, so it may be nice to know someone's overall reputation before joining us. However, there is also some justice in the separate system that already exists. After all, it might really be helpful to know how someone treats their Uber drivers before investing your time with them, but it's probably not worth understanding what percentage of their Instagram followers like their average photo.

What This Means for Companies

The fact that technologically quantified reputation is a process designed for individuals does not mean that its applications will not expand to also affect businesses. The ideas of "business ethics" and "social responsibility" could change drastically if information on the quality of daily interactions of employees and managers became public. Companies could be blacklisted as socially irresponsible if, for example, they hire many employees who do not tip in restaurants.

This socially accepted surveillance of individual behavior could also change the way we look at recruitment. It seems simple: if someone has a higher reputation score, it is probably a better rental. But when this score is an aggregation of personal data that could involve emotional issues such as the internal functioning of private relationships, do not judge a potential assumption based on their score an infringement of their privacy? And this would lead companies to neglect a gruff but burly starter for someone more superficially sympathetic?

A huge data storage app like this could also change the structure of the work as we know it. When companies can be judged based on the character of their employees even when they are out of service, they would have an incentive to regulate the behavior and the appearance of their employees in public. The dilemma between the risk of lowering reliability and invading employee privacy could become a huge ethical problem for companies to face in the future.

What You Can Do

As a company, challenges & nbsp; such information storage and blockchain could be a problem in the next decade. But it is important to prepare for the future with a clear and ingrained attitude. Even if technology and our society could change dramatically, if your company already has strong values ​​and a commitment to the customer, you will not need to change much. People know the quality when they see it.

A step that you are probably already doing is making recruitment choices consistent with the values ​​of you and your company. When the data is aggregated through the apps to make a reputation for each person, it will be easier for the public to call your company to keep the apples rotten. It is up to you to determine what crosses the line. You have the right not to worry if a liberal group is bothering you to hire a conservative employee, but if it turns out you've chosen someone with a record of sexual harassment to work with women and children, it's your fault.

should never let an obsession with reputation overwhelm your commitment to serve your customers. That does not mean you have to force your employees to change their personality to satisfy someone's whim. This means that, in the face of concerns over optics and prestige, it is your responsibility to focus on results and to pass on to your client how your product will help them more tangibly than anyone else.

It & # 39; s Your Turn

Technology has already transformed our society so much, but there is still room for unimaginable changes in the near future. If our growing data storage capacity translates into a way to measure people's overall reputation across platforms, companies must learn to keep up – not just in our innovation but also in our ethics.

And you? What do you think of China's social credit system? What are the pros and cons of a reputation-based app? (thanks very much to Rachel Altman for her help with this article)

">

Just 15 years ago, millions of Americans were not using Twitter and Instagram as a platform to check the latest news, but today it's like we can not survive without either. In 2013 we told our kids not to meet people online or enter strangers cars – and now we use Uber and Lyft to find strangers cars online without thinking twice.

Advances in technology have the power to transform social standards. Considering the amount of data stored via blockchain and other technological supports, it is not unlikely to state that one of the next big changes could result in aggregation of corporate and consumer data to create public records of personal reputation. Could a Black Mirror-esque company be in our future?

What Comes Next

To get information about what happens when we store information from public and private sources to cultivate a singular profile, we can look at China's recent social credit system. Since 2014, China has been experimenting with a system to quantify a person's "trustworthiness" based on charitable donations, debt payments and other factors. It has been used to offer benefits to "trustworthy" people in the health care market to online dating.

I do not think the US government can promote such a system in the United States. But it seems plausible that within the next decade or so, someone will benefit from the vast data storage space and will create an app that aggregates data from various other apps to create an online "reputation" for everyone. . This could involve information such as Uber ratings or even the relationship between the right and left swipe that someone receives on Tinder.

Somehow, this could be convenient. We are naturally curious and have the impulse to know as much as possible before making a decision, so it may be nice to know someone's overall reputation before joining us. However, there is also some justice in the separate system that already exists. After all, it might really be helpful to know how someone treats their Uber drivers before investing your time with them, but it's probably not worth understanding what percentage of their Instagram followers like their average photo.

This medium for businesses

The fact that technologically quantified reputation is a process designed for individuals does not mean that its applications will not expand to also influence businesses. The ideas of "business ethics" and "social responsibility" could change drastically if information on the quality of daily interactions of employees and managers became public. Companies could be blacklisted as socially irresponsible if, for example, they hire many employees who do not tip in restaurants.

This socially accepted surveillance of individual behavior could also change the way we look at recruitment. It seems simple: if someone has a higher reputation score, it is probably a better rental. But when this score is an aggregation of personal data that could involve emotional issues such as the internal functioning of private relationships, do not judge a potential assumption based on their score an infringement of their privacy? And this would lead companies to neglect a gruff but burly starter for someone more superficially sympathetic?

A huge data storage app like this could also change the structure of the work as we know it. When companies can be judged based on the character of their employees even when they are out of service, they would have an incentive to regulate the behavior and the appearance of their employees in public. The dilemma between the risk of lowering reliability and invading employee privacy could become a huge ethical problem for companies in the future.

What You Can Do

As a company, the challenges that the storage of information and blockchain could represent within the next decade may seem daunting. But it is important to prepare for the future with a clear and ingrained attitude. Even if technology and our society could change dramatically, if your company already has strong values ​​and a commitment to the customer, you will not need to change much. People know the quality when they see it.

A step that you are probably already doing is making recruitment choices consistent with the values ​​of you and your company. When the data is aggregated through the apps to make a reputation for each person, it will be easier for the public to call your company to keep the apples rotten. It is up to you to determine what crosses the line. You have the right not to worry if a liberal group haunts you for hiring a conservative employee, but if it turns out you've chosen someone with a record of sexual harassment to work with women and children, it's your fault.

should never let an obsession with reputation overwhelm your commitment to serve your customers. That does not mean you have to force your employees to change their personality to satisfy someone's whim. This means that, in the face of concerns over optics and prestige, it is your responsibility to focus on results and to pass on to your client how your product will help them more tangibly than anyone else.

It & # 39; s Your Turn

Technology has already transformed our society so much, but there is still room for unimaginable changes in the near future. If our growing data storage capacity translates into a way to measure people's overall reputation across platforms, companies must learn to keep up – not just in our innovation but also in our ethics.

And you? What do you think of China's social credit system? What are the pros and cons of a reputation-based app? (thanks very much to Rachel Altman for her help in this article)

Source link