If it can be, it will be. It is inevitable that when a new technology emerges, it will be used for piracy of music, movies and other intellectual property. While the Internet made job sharing easier, even that facility invited unprecedented levels of digital piracy.
The music industry has been at war with technology since before Napster and Hollywood has hated consumer pirates since the advent of VCR and VCR. Now the blockchain technology, which (in some ways) resembles the torrent and other p2p services used to pirate protected content, is slowly finding its way into both areas.
Media and Entertainment is a $ 735 billion industry in the United States and when media such as radio and television are slow to adapt, startups like Netflix and Spotify can take a huge share of the market. But the blockchain creates an interesting loophole in digital copyright law that could cause content markets that take advantage of technology to revolutionize music and visual content … yet.
Piracy avoids paying adequate quotas
The biggest problem that RIAA and MPAA have with La Silicon Valley ensures that flows are tracked and that companies receive adequate compensation for their work rights. Contractual negotiations on this key aspect are what prevents Netflix, Amazon Prime, Pandora and Spotify from accessing the full range of music and videos available on the market.
Decentralized tokenization of Blockchain technology solves this problem tenfold.
Dotcom's Megaupload and other similar websites in trouble were the inability to regulate copyrighted content and compensate the parties appropriately. Important sites like YouTube and Spotify must also do this. Google also does it for Internet sites.
Blockchain as Choon, Livepeer and YouNow apply blockchain-based models and tracking to automatically compensate creators with a public ledger. The technology is solid so far, but none of the blockchain startups have yet been willing to do something fundamental.
By becoming more a MegaUpload than a YouTube, a blockchain-based streaming site can offer a library that no one else legally can because of their contracts.
In our current system, a streaming service like Spotify or YouTube must keep track of games and payment content creators based on their information. How much Spotify pays to artists, compared to keeping it as a profit, is a division problem that causes high-profile musicians like Taylor Swift to deny services (and fans) the ability to use their music.
The sin of Megaupload was subverting copyright law and movies and TV shows available for streaming or downloading online. As long as the artist is compensated for the use of his work, it is no longer piracy.
It is an act of faith, but a company can issue its tokens to content creators, similar to what Steem does on its platforms. The blockchain keeps track of file reproductions (and can also be used to distribute them), while the cryptocurrency is distributed to content creators.
This method of distributing coins puts them in the hands of large companies that would need to exchange them with tokens useful for their business, such as GNT, which can be used to purchase CGI processing power.
Surely it will soon attract attention, but by hosting these files and compensating artists fairly, a blockchain-based startup can be successful.
while music is broadcasting upstart services such as Choon and Musicoin, the construction of a catalog of contents is not easy
The People Will Pirate Anyway
Whether you agree or not, the pirate people and the American economy loses about $ 12.5 billion each year to piracy of digital content. The RIAA blames piracy for lost earnings, but artists like Eminem, Rihanna, Taylor Swift, Bruno Mars and Justin Bieber broke the sales records of Billboard and Soundscan in a digital age.
Imagine how much more they would earn if we could find a way to divert those $ 12.5 billion more to their revenue streams. A two-token blockchain could easily reward both the creative team and the corporate team with the token for views. Ads, both in the sidebars and in the content, could monetize everything.
Viewers / listeners would act as miners in this business model and it is not as far-fetched as it seems.
Video games already use a freemium business model with in-game purchases and ads to monetize them. The proof of the ability on the blockchain is the next evolution. The television, film and music industries would simply follow the videogames guide.
When computers and the Internet came out, it was not long before their marriage to radio, TV and film content was consolidated. Now the reproductions of Spotify and YouTube are as important for Soundscan as the sales of physical CDs.
Centralization has become a problem for early pioneers of piracy like Napster, but Gnutella and torrent have decentralized everything. Today, Kodi pre-installed on unlocked FireTV devices governs the roost of piracy.
The blockchain will inevitably be used to commit and combat piracy. Who will be the Kim Dotcom of the blockchain?
Kim Dotcom is doing this exact game, hoping to get the same magic formula he did with Megaupload in a sequel blockchain 2.0. As we all know, Hollywood sequels do not always keep the same audience.
It's a new world, and someone new could take over the new era of piracy. What happens if the new pirate chooses to simply pay his victims?
Risks vs Rewards
The difference between this acrobatics and a typical airdrop is that responsible people will become the next YouTube or the next MegaUpload. Kim Dotcom is still in New Zealand to fight extradition to the United States for the "crimes" of that site that illegally hosted fines.
Ultimately, people want to access entertainment content and the music and film industries are ripe for breaks. Anyone who succeeds in successfully merging a library of star blockchain content and tokenising the works will have a success in their hands that can forever change the music and film industry more than Apple.
We cover many cases of legitimate use for blockchain technology, but one can only wonder how it will be used to fight … and contribute to … piracy.
The author is not currently invested in any digital resources mentioned in this article.