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The ecosystem of the content of AraAra
The new platform aims to revolutionize the current content ecosystem using blockchain technology.
If the wave in the content financing from the giants of technology in the last two years is an indication, there are still real money in the entertainment. Models may have changed dramatically over the past decade, increasingly relying on streaming and freemium models, but demand has increased increased with the emergence of these new web-based avenues.
Yet in this system, the artists behind all these contents are often those who are less rewarded for their work.
"The creators who create content for these platforms are being squeezed by black box shares on YouTube, Steam, iTunes and Spotify – or are not paid at all like Twitter, Facebook and Snapchat," said Ara's managing director Tony Mugavero in an interview with the author. "Their voices can also be silenced on the whim of any platform, putting freedom of speech in the hands of some business organizations – the web desperately needs to address these issues."
And the problem does not damage only the creators; The existing content infrastructure allows multimedia platforms to collect and sell consumer data, often without opt-out functionality. In the meantime, these platforms also dictate what content is available at a given time.
"Consumer information is stolen or sold in an unprecedented way and there is no desire for multimedia platforms to develop models that are not based on data or complete consumer ownership," said Mugavero.
Enter: Ara is a global decentralized infrastructure for "payments, user identity, hosting, streaming and ownership of digital files and content."
"Ara was created by a team of content and technology veterans with experience in Spotify, Twitter, Amazon, x.ai, Betaworks, Harvard and NASA, having made content agreements and partnerships with all major studios, record labels, broadcasters , publisher, and hardware manufacturer, "said Mugavero. "The Ara token can be used to publish or buy anything digital, is assigned to miners to provide content and perform activities, and can be used as a separate currency for non-digital goods, just like Bitcoin."
Ara originally started as a project a Littlstar, the VR content streaming platform that includes many of the same founders of Ara.
"Ara was originally designed and implemented in mid-2017 as a completely new file system, independent of the blockchain-distributed," said Mugavero. "We have heard the world of digital media [was] completely broken, [abusing] consumers steal creators and we wanted a more efficient way to conduct business like a digital market. We created the file system initially internally without any blockchain components in Littlstar to reduce our costs, so we had a lightbulb moment adding decentralized properties and identities as key components. "
Initially, Ara was developed on Ethereum blockchain, but found that its generalist capabilities were not suitable for specific content applications.
"Content creators and generic consumers on the Internet need a high-performance, transparent and dedicated network for content consumption and delivery," said Mugavero. "Examples of things to consider include: purchasing and publishing content, mining types of reward for hosting and delivery, advertising support and free content, subscriptions, storage and file system, streaming, video compression and transcoding, and more are all special situations requiring specialized protocols. "
That said, Ara does not intend to replace Ethereum or other decentralized operating systems such as EOS, Moac, Tezos or Cosmos.
"We are not trying to build an" Ethereum Killer "," said Mugavero. "We are building a multi-level, high-performance, application-specific blockchain platform that solves the problems for the hundreds of billions of dollars in the media, content and advertising industries."
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As shown by the latest market downturn, cryptocurrency is still a volatile resource and ICO scams over the past two years (along with other fraudulent activities) have left many wary of all blockchain projects. Mugavero is optimistic that the functionality and potential benefit of Ara – as well as the diligence is pedigree of the team – will speak alone.
"Every publisher can now self-publish with his blockchain rights, and receive a much larger payment, while consumers are rewarded for hosting and distributing content as a fan," said Mugavero. "We use cryptocurrency for immediate cross-border payments, mining premiums and direct P2P transactions without broke intermediaries, this is" Blockchain 2.0 ", with a working system today, designed by professionals with experience in the New York City domain. shadow organization or a rich quick swindle built in a tax haven, like the one that has plagued much of the blockchain market. "
In other words, Mugavero sees the blockchain as the right technology to manifest his vision – not a word of order to arouse interest.
"Ara uses blockchain not as a main selling point, but as a way to ensure that good user experience and products return even more value to consumers, creators and companies," said Mugavero. "People should not know or even worry that the blockchain is involved, we are simply improving their lives more easily, faster and safer … using a proven technology that already provided content for major studios and broadcasters like Disney , Fox, NBCU, ABC, Showtime and more. "
What does the future content infrastructure have with Ara?
"We want all content to be tracked, delivered and purchased through Ara, and we are making this process as easy as possible for everyone, just like publishing a website or video today," said Mugavero. "In order for businesses and consumers to exploit blockchain in the multi-hundred billion dollar global content market, it must be transparent, efficient and above all usable."
If successful, Ara would create a global marketplace where creators interact directly with consumers – own the rights to their work and sell them as they wish. In the meantime, consumers would not be forced to accept the practices of large companies that do not favor their interests, all while reducing costs for all parties.
"Reinventing the web as we know it, which was detected and controlled by a handful of organizations," said Mugavero. "Ara returns control for the internet community."
For more technological and media coverage, & nbsp;follow @JesseDamiani on Twitter.
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The ecosystem of the content of AraAra
The new platform aims to revolutionize the current content ecosystem using blockchain technology.
If the increase in content financing by technology giants in the last two years is an indication, there is still real money in entertainment. Models may have changed dramatically over the past decade, increasingly relying on streaming and freemium models, but the demand has increased with the emergence of these new web-based avenues.
Yet in this system, the artists behind all these contents are often those who are less rewarded for their work.
"The creators who create content for these platforms are being squeezed by the black box revenue shares on YouTube, Steam, iTunes and Spotify – or are not paid at all like Twitter, Facebook and Snapchat," said Ara's managing director Tony Mugavero in an interview with the author. "Their voices can also be silenced on the whim of any platform, putting freedom of speech in the hands of some business organizations.The web desperately needs to address these issues."
And the problem does not damage only the creators; The existing content infrastructure allows multimedia platforms to collect and sell consumer data, often without opt-out functionality. In the meantime, these platforms also dictate what content is available at a given time.
"Consumer information is stolen or sold in an unprecedented way and there is no desire for multimedia platforms to develop models that are not based on data or complete consumer ownership," said Mugavero.
Enter: Ara is a global decentralized infrastructure for "payments, user identity, hosting, streaming and ownership of files and digital content".
"Ara was created by a team of content and technology veterans with experience in Spotify, Twitter, Amazon, x.ai, Betaworks, Harvard and NASA, having made content agreements and partnerships with all major studios, record labels, broadcasters , publisher, and the hardware manufacturer, "said Mugavero." The token Ara can be used to publish or purchase anything digital, is assigned to miners to provide content and perform tasks, and can be used as a currency in its own right for non-digital goods, just like Bitcoin. "
Ara originally originated as a project for Littlstar, the VR content streaming platform that includes many of the same Ara founders.
"Ara was originally designed and implemented in mid-2017 as a completely new file system, independent of the blockchain-distributed," said Mugavero. "We have heard the world of digital media [was] completely broken, [abusing] consumers steal creators and we wanted a more efficient way to conduct business like a digital market. We created the file system initially internally without any blockchain components in Littlstar to reduce our costs, so we had a lightbulb moment adding decentralized properties and identities as key components. "
Initially, Ara was developed on the Ethereum blockchain, but found that its generalist capabilities were not suitable for specific content applications.
"Content creators and generic consumers on the Internet need a high-performance, transparent and dedicated network for content consumption and delivery," said Mugavero. "Examples of things to consider include: purchasing and publishing content, mining types of reward for hosting and delivery, advertising support and free content, subscriptions, storage and file system, streaming, video compression and transcoding, and more are all special situations requiring specialized protocols. "
That said, Ara does not intend to replace Ethereum or other decentralized operating systems such as EOS, Moac, Tezos or Cosmos.
"We are not trying to build an" Ethereum Killer "," said Mugavero. "We are building a multi-level, high-performance, application-specific blockchain platform that solves the problems for the hundreds of billions of dollars in the media, content and advertising industries."
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As shown by the latest market downturn, cryptocurrency is still a volatile resource and ICO scams over the past two years (along with other fraudulent activities) have left many wary of all blockchain projects. Mugavero is optimistic that the functionality and potential benefit of Ara – as well as the diligence and pedigree of the team – will speak for themselves.
"Every publisher can now self-publish with his blockchain rights, and receive a much larger payment, while consumers are rewarded for hosting and distributing content as a fan," said Mugavero. "We use cryptocurrency for immediate cross-border payments, mining premiums and direct P2P transactions without broke intermediaries, this is" Blockchain 2.0 ", with a working system today, designed by professionals with experience in the New York City domain. shadow organization or a rich quick swindle built in a tax haven, like the one that has plagued much of the blockchain market. "
In other words, Mugavero sees the blockchain as the right technology to manifest his vision – not a word of order to arouse interest.
"Ara uses blockchain not as a main selling point, but as a way to ensure that good user experience and products return even more value to consumers, creators and companies," said Mugavero. "People should not know or even worry that the blockchain is involved.We are only improving their lives, more easily, faster and safer … using a proven technology that already provided content for major studios and broadcasters like Disney , Fox, NBCU, ABC, Showtime and more. "
What does the future content infrastructure have with Ara?
"We want all content to be tracked, delivered and purchased through Ara, and we are making this process as easy as possible for everyone, just like publishing a website or video today," said Mugavero. "In order for businesses and consumers to exploit blockchain in the multi-hundred billion dollar global content market, it must be transparent, efficient and above all usable."
If successful, Ara would create a global marketplace where creators interact directly with consumers – own the rights to their work and sell them as they wish. In the meantime, consumers would not be forced to accept the practices of large companies that do not favor their interests, all while reducing costs for all parties.
"Reinventing the web as we know it, which was detected and controlled by a handful of organizations," said Mugavero. "Ara returns control for the internet community."
For more technology and media coverage, follow @JesseDamiani on Twitter.
