make your Pixel and Nest fully sustainable


Google’s hardware devices may not be the most popular in Spain, but they still hold great importance within the company itself. In addition to the Pixel phones where we can test the latest Android, the Nest range is a great starting point for Google’s home ecosystem.

Despite the fact that in terms of quality there is still a lot of work to keep up with rivals like the iPhone or the Amazon Echo, the big G is willing to improve not only in technology, but also in sustainability. And its effort appears to be far greater than removing a simple charger.

Google’s commitment to sustainability: obtaining 100% recyclable products

Over the past decade, the growth of the smartphone market has grown exponentially, and although it appears that the figures are starting to stabilize, hundreds of millions of mobile phones are sold every year – devices that will eventually become electronic waste after a few years.

The mobile phone industry needs to consider its foundations as sustainable as possible, and while it doesn’t seem like a bet that all manufacturers are willing to make, it seems that little by little the big boys are waking up.

Google has announced its sustainability plans for its hardware line consisting of Pixel and Nest. In Google’s plans, the goal they have set themselves is to create 100% plastic-free and fully recyclable packaging, as well as using recycled materials for the manufacture of their devices. Likewise, Google’s plans also include using at least 50 percent recycled plastic in products that use that material.

The use of recycled materials is not a promise that will be kept for years to come, and is that according to the same Google confesses that its plans are on track. In the case of the Pixel 5, 100% of the chassis is made from recycled aluminum, while the Nest Audio speaker has 70% recycled plastic. The use of recycled materials is always a good sign, as it gives oxygen and growth capacity to the recycled materials industry, a sector in which it is convenient to invest.

Perhaps the most troubling thing about Google’s announcement is that it’s news or novelty, and while we don’t have to wave Mountain View, we’d like the rest of the industry to put their batteries in that same purpose and ended. tripling efforts in this area.

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