Los Angeles Dodgers, a US professional baseball team, will hold a series of cryptographic-based athlete tokens later this month, according to an official press release on Dodger Insider on September 7th.
The statement states that Dodger fans will be able to get token – representing Dodgers players – convertible into Ethereum (ETH) during the game against the San Diego Padres scheduled for September 21st.
During the so-called "Digital Bobblehead Night", guests will be able to download tokens of athletes such as Clayton Kershaw pitcher, third baseman Justin Turner and Curaçaoan pitcher Kenley Jansen.
As the note explains, tokens will be distributed according to the entry point, with the first 40,000 fans in the room set to receive a card with a unique code that can be unlocked and transferred to an Ethereum portfolio. The cryptographic tokens of the characters will be randomly selected, with a roughly equal share of the Kershaw, Turner and Jansen codes.
Dodgers' CMO and executive vice president Lon Rosen commented that the "first free rudo" [c] in sport allowed him to "explore a completely new market with our fans", as well as "arousing" interest "of the fans of Dodger and" launch a new era of digital collectibles and promotions. "
At the start of this summer, the Sacramento Kings MiningStore basketball team teamed up with MiningStore for the installation of Ethereum's mining hardware in an indoor arena to pass the encryption gains to a scholarship program.
At the beginning of June, the world's largest encrypted exchange, Binance, made a non-disclosure investment in esports a blockchain chiliZ voting platform, thus providing the sports industry with a "token ecosystem" fan-driven for traditional sports teams ".