Litecoin announced the latest news that the foundation will be the official sponsor of UFC 232: Jones vs. Gustaffson 2.
The announcement of the foundation Litecoin will sponsor the main event with Jon Jones in a rematch against Alexander Gustaffson.
The light heavyweight event is set for December 29 at the Inglewood Forum, California.
Litecoin announced the news that "During the past year, Litecoin and the Litecoin Foundation have had the opportunity to collaborate with some big companies and brands, while we will continue to explore these opportunities in 2019, there are several reasons for which we think makes sense for Litecoin to enter the famous UFC Octagon now. "
The move for crypto in the sponsorship of an important sporting event like the UFC, signals the growing interest in cryptocurrencies and blockchain technology in traditional sporting events.
The UFC currently has millions of spectators watching sports events. Having Litecoin displayed as a logo on the octagon's canvas will allow those viewers to see the cryptocurrency logo.
Litecoin has announced that the sponsorship agreement represents the first step towards what will hopefully be a long and fruitful relationship between the UFC.
Excited to announce that the Litecoin logo will be on the canvas as an official partner of Criptovaluta di @UFC 232 out of 12/29 at Inglewood CA! Further information: https://t.co/y4yvPWb6rj pic.twitter.com/ddML54j5GH
– Charlie Lee [LTC⚡] (@SatoshiLite) December 26, 2018
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