Lil Yachty is expanding her career and she wants you to be a part of it. The new cryptocurrency from rapper “YachtyCoin” is making it possible for fans to become shareholders in his career.
“I’m still new and learning about the world of cryptocurrencies, but I can tell you that I’ve partnered with some very smart people to give my fans some great experiences,” Yachty said in a statement to Highsnobiety. The pandemic has changed the way artists interact with their fans, and YachtyCoin shows that the rapper is changing with the times.
Forbes broke the news for the first time yesterday. Find the 23-year-old artist pivoting on the $ 509.5 billion global cryptocurrency market. The “social token” arena that Yachty will be attending has become very popular with entertainers and influencers as it bears the star’s name and trades their work.
For loyal Yachty fans, ownership of a token can buy you an exclusive one on access to Yachty itself, as well as privileges the average listener wouldn’t otherwise receive. According to the rapper’s team, this includes experiential events such as an appearance in a music video, virtual meet and greet, exclusive merchandise, private album listening party, a TikTok collaboration, and social media following.
The Ethereum-based token will be introduced on the Swiss Fyooz platform and will not be available in the US, although no launch date has been set. And Yachty can count on her cult following of over 20 million social media followers to gravitate towards the coin.
Yachty isn’t the first rapper to venture into cryptocurrency. He joins artists like Nas, Akon, The Game and Ja Rule, who are all eliminating middlemen, harnessing their popularity and portraying it as a vital lifeline and alternative to traditional income streams.
It is unclear what exactly Lil Yachty will sell via YachtyCoin or when it will launch. We contacted for comment.