How can the blockchain benefit producers and distributors? | Promotion


  Jason Tyrell of SingularDTV, Janet Brown of Gunpowder & Sky, Steven Markovitz of Big World Cinema and Daniel Hyman_CREDIT Grayson Lee of

of SingularDTV in the blockhouse entertainment company SingularDTV talked about how technology can benefit producers and distributors in a panel in Toronto in partnership with Screen International.

Daniel Hyman, SingularDTV's vice president of entertainment, finance and development, outlined the essence of the blockchain, explaining it simply as another way of distributing information from point A to point B, inside a transparent and responsible framework. "It's a verifiable record," Hyman told the "How Blockchain Can Work for Your Movie" session at the Soho Metropolitan on September 8th. "And it works for all kinds of activities and movies."

SingularDTV produces, acquires and distributes films and music, and launches his first original film, Alex Winter's documentary, Trust Machine: The Story Of Blockchain, in New York on October 26 and Los Angeles on November 16th. He also completed the main footage of The Happy Worker. , which includes David Lynch among executive producers.

From a technology standpoint, the company is planning to launch a VoD service in 2019 and recently created Rentalist, which offers production staff, equipment and location rentals on an Airbnb platform type. He also launched the Tokeit rights management portal, described by Hyman as "a Kickstarter on blockchain steroids" in which anyone can create a token, enter an IP on it and use it for rights, royalties, project funding, management and public involvement. [19659003] "We want to offer a range of business models and an alternative to the traditional entertainment sector, in order to remove the intermediary and create a path for producers and creators, as well as distributors, managers and agents, to communicate more directly to the public so they have a clear path to data, record keeping and accounting, "explained Jason Tyrell, vice president of content at SingularDTV.

Hyman, who previously was a sales agent for Preferred Content, noted the challenges that agents and manufacturers face today, citing the example of old-fashioned manuscripts and checks for incremental amounts that still come from theaters . This affected the colleague with his colleague, the producer nominated to the Oscar Steven Markovitz of the Big World Cinema in Cape Town, which has Rafiki and Kasha in the Discovery section of the TIFF.

"We are in a moment of crisis right now," said Markovitz. "There's a lack of transparency." Recently, I had to take a trip to try to get money directly from a customer.When I was paid, the total was wrong.It took almost two years to get that money. # 39; is a lot of snags. "

He added that while blockchain is in its infancy, he hopes it will make the industry more transparent, from managing rights to selling movie tickets. "Every festival, I've heard of companies launching blockchain," said Markovitz. "We have to prove it and start getting partners involved, and if we do not do it, it's a lost opportunity." We need to get involved. "He estimated that by the next autumn he would start using blockchain for rights management.

Targeting Communities

Janet Brown, executive vice president of distribution at the production and distribution of Gunpowder & Sky, said she was excited about the opportunity to use blockchain on her upcoming projects, including SXSW premiere Prospect. The science fiction feature will be released in November and Gunpowder & Sky has partnered with SingularDTV for the next digital launch of the film through an exclusive 30-day TVoD window on the blockchain-enabled SingularDTV VoD platform.

"We are thrilled to be working in a more alternative space for this film," Brown said. "We believe this structure will speak more specifically to the science fiction and crypto-currency audience, which we hope will overlap – it's like a micro-window strategy where we're talking directly about this community." We need everything we can to helping small films like this with different distribution models. "

He added that the blockchain was also a way to engage audiences throughout the production process, from pre-production to posting. "You can create an audience and collect money and collect the whole life cycle, it's not like you're having more conversations." You're coming back the same way, "he explained, adding that fans may be more involved in the overall process of the film.

When asked about the blockchain's way of proceeding, including basic start-up and public engagement, Hyman said it was a simple process of collaborating with a specific development team for blockchain and reaching the public through typical social-media channels such as Facebook and Twitter to promote content for the public. "The public will watch this content [like they would view content on any other platform]," Hyman said. "And you'll have to keep on trafficking to get people to see your project." The idea is that this is a one-stop shop and the last public access point: data and ownership are returned to the hands of With this, there is no platform to ask you to pay or to cancel You, as a rights holder, you have control over the millions of people you've talked to You have data and identity of ownership. "

Brown he added: "It's like managing sophisticated collection accounts, and Netflix will not suddenly report their views and license fees: the problem is not solved, but whatever you've done, you pay it in blockchain. It's like paying on a plate and that dish pays everyone in. We get a payment from Netflix or any other incoming data, then show it on the blockchain and we can keep the distributor or whoever is responsible because they can see and debts and credits, such as transparent account management. "[19659003] Brown also provided the example of reports on shareable transactions." I receive daily reports from iTunes as the number of transactions we receive on EST and VoD, "he said." I am using this information right now for a film I'm releasing. I'm checking how marketing is turning into pre-orders. This information is not often shared with distributors. On the blockchain, everyone can see this data. "

" Traditional marketing spending is a fixed amount, "Hyman said." And there's a delay in your spending, until you get box office reports. If you can create a new transparent system, you can actually know if people will show up for your theatrical shows the next day or the day of. This way you can customize your marketing spend, you can cut a market and reinvest in another.

"This is the future state, being able to bring theater transactions on the chain so that a producer / creator can access and see how a particular theater works with sales and if there is a correlation with marketing spending. where we hope to go. "

" Nobody knows where all this is going, but we must try to invest in it, "Markovitz insisted. "From the beginning of a project, I want to use blockchain, it's hard, there will be a myriad of contracts that you have to change, but that's how we'll start.

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