The Basic Attention Token, which transports the token transfers into the blockchain of via Ethereum, made its debut in the cryptocurrency sector with the aim of solving the current marketing and advertising problems with which individuals must deal with in the particular sector.
Source: BAT page
Being on the market for a long time now and its last spotlight-taking developments, the currency can not go unnoticed by the radar of many traders and investors for opportunities to enter.
The Basic Attention Token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers and users. Everything happens on the Ethereum blockchain. – basicattentiontoken.org
BAT has been designed to bring efficiency to the marketing and advertising industry. The digital token, BAT is interchangeable between publishers, advertisers and users
With the attempt to eliminate fraud, trackers and intermediaries, the adoption of blockchains in the marketing sector, including BAT-like projects that are developing, is increasing day by day on a larger scale.
In addition, users experience a constant increase in the misuse of mobile data charges where half of the data spend is on ads. The performance of the batteries also increase the loading time are some of the advertising effects that take place.
BAT integrated with Brave Browser. The Browser is one of the few on the market that is fast, open source and focused on privacy. Brave Browser is able to block malvertisements and trackers.
Returning to the current situation of the BAT value, with today's performance against the US dollar, it reached the level of $ 0.3331 that was not visited by the currency from the end of July to the beginning of August.
As a result, the BAT / USD pair is fighting to stay above the newly zeroed tanking trend line, which has prevented any major gain that could become real now in the coming days.
Basic Attention Token (BAT) Officially listed on Coinbase Pro