How do you escape the spotlight of being part of the first family? Find a new innovative business that uses the crypto-currency to, among other objectives, save the gorillas in Uganda.
The younger son of President Cyril Ramaphosa, Tumelo, aims to climb the ranks of Blockchain in Africa and the world with his company StudEx Wildlife  Ramaphosa focuses on the globalization of agricultural auctions through the digitization of livestock, animals wild and endangered species turning them into digital tokens.
In turn, funds raised by Initial Coin Purchase (ICO) will be used to finance a conservation effort to track a list of endangered animals, such as mountain gorillas. Although this may seem high, these plans have been underway since 2016 and are gaining ground globally.
"It started as an entrepreneurial project in which we had to invent a startup or create a business solution, I chose the starting point.
" Initially, my mission was to go to the United States to establish my own start-ups and exploit the start-up space. So I created a cryptocurrency for the auctions we have in South Africa, and to preserve endangered wildlife.
"The idea is that having cryptocurrency has more payments and you can pay big payments in less time," he says.
Private farmers in South Africa have the ability to reproduce endangered animals and livestock, before auctioning the animals. With StudEx, this auction widens on a global scale and, through investment in cryptocurrency, StudeEx hopes to finance its virtual reality wing (VR).
"In many ways, StudEx is trying to create and decentralize this monopoly that happens in South Africa. You have farms where farmers have their animals, with StudEx we will be able to raise more funds through the first money offers on animals.
"With these funds, we would be able to achieve our conservation goals by having industrial drones for example, to track animals with artificial intelligence and deep learning modules," explains Ramaphosa.
Simply put , StudEx is digitizing animals, which include livestock, which can be traded, sold or bred.Each animal is essentially one of its coins.
So, if there is a $ 1 million buffalo, a number of investors can own part of that animal – because just like Bitcoin the value is divided between investors who buy the animal or the coin.
When StudEx Wildlife launches, there will be a list of pre-sale animals as part of its ICO, and people will invest in animals based on their propensity to invest.
It is only when the initial offer of coins ends that it is listed on the exchange in which it jumps (or vacillates). But since it is global, the hope is that there will be more people who auction StudEx animals, increasing the price
Part of its appeal is the fact that somehow buyers will be able to interact with animals.  "StudEx is a VR company. We have a VR application in development where you can dive into the world and see what the drone is seeing," he says.
On the livestock side, drones will fly around the farms where animals such as Ankole Cattle are part of the buyers' The investment portfolio is written or roaming.
Ramaphosa believes that this creates transparency where investors can see their investments, but will also have up-to-date knowledge on endangered species that StudEx hopes to retain through this funding module.
derives from the competitiveness of Ramaphosa, as he claims to have been on the water polo team at St Stithians College, and this translates into Silicone Valley in San Francisco, where he is based.
"There are more start-ups that mean more competition than driving.
Ramaphosa hopes to launch StudEx Wildlife in 2018 by offering ICO, part of a growing Blockchain group on the continent.
August 25 , is part of the group of keynote speakers of Unlocking Blockchain Africa in a conference he helped organize, and is proud of the fact that he opens discussions on new markets in Africa.
Speakers include successful producer Lonely Akon Thaim, who founded Akoin, which focuses on the use of cryptocurrency as an investment for young entrepreneurs in Africa
"I joined the Blockspace chain in 2010, buying bitcoins, but the development of something new helps to advance currencies digital. "
The faith of Ramaphosa is that digital currencies are still one of the most disruptive and exciting technologies of this century and, thanks to new ways of thinking like Akoin, it connects the real world with the way money is used digitally – and this is what is happening when animals are considered tokenised for international investment, it is also the way in which you escape the spotlight of being a presidential son.
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