Home / Litecoin / Crypto enters the ring: Litecoin (LTC) to sponsor the UFC match

Crypto enters the ring: Litecoin (LTC) to sponsor the UFC match

Litecoin logo to be presented at UFC 232

Crypto startups are often known for their eccentricity. Snoop Dogg, for example, was a leading player in Ripple's post-consensus. And Bill Clinton, yes, Bill Clinton, was the keynote speaker at Ripple's Swell event, which quickly gained notoriety in the cryptosphere as a sight to behold.

More recently, as revealed by Charlie Lee, the creator of Litecoin and always a hard crypt, the LTC logo will make its way onto the stage of the UFC (Ultimate Fighting Championship) 232: Jones Vs. Gustaffson 2.

In a tandem announcement with Lee's tweet on the subject, John Eidson, director of marketing and communications at Litecoin Foundation, explained that the aforementioned asset will become the "Official Cryptocurrency Partner" of the upcoming sporting event, which will take place this Saturday (December 29th) in Inglewood, California. The match, which will be the last UFC contest of 2018, will see Jones challenge Gustafsson in a Light Heavyweight game.

Commenting on the logic behind this sponsorship, Eidson explained that the Litecoin Foundation intends to continue working with "big companies and brands" in 2019, making it logical that the cryptocurrency "enters the famous UFC Octagon now".

The member of the Foundation then went on to draw lines between the UFC and the Litecoin education, touching that the basic origins are something with which cryptography can resonate. From a purely utilitarian point of view, this sponsorship (the details of which have not been disclosed) will allow the LTC logo to be broadcast worldwide, hopefully raising some form of interest in the popular altcoin.

Charlie Lee tries to reinforce the crypto adoption

Interestingly, this sponsorship is not directly from the left field. As reported by Ethereum World News earlier, Lee, a former Coinbase engineer, told Bloomberg that he intends to focus on adoption in 2019, making this move (again in 2018) an obvious attempt to strengthen Litecoin's global presence. .

In the interview, which was made a fateful year after liquidating his staff deadlock LTC, the important crypto-friendly entrepreneur noted that he intends to increase the take-up of LTC by merchants, rather than focusing specifically on the code. Although it hesitated to provide an exact update on adoption, the longtime cryptography advocate noted that he started recommending the HTC Exodus project, which supports LTC through the world's first blockchain-centric device.

With the recent achievement of the (finally) foundation of the opening of a bank account, a daunting task for any crypto-centric startup, perhaps Lee's adoption dreams will be achieved in 2019.

Community divided over LTC

Although this recent sponsorship, coupled with Lee's push for adoption, should be admired and praised, some fear that LTC will be ready to bite the dust.

Erik Finman, the first in the world [overt] Crypto millionaire, who made his fortune with an early-stage investment in Bitcoin (BTC), recently told MarketWatch that LTC has "practically died for a while", comparing the asset to the Sun when it is about to go under the horizon.

Crypto skeptical Bitfinex & # 39; and claimed that Litecoin has been "condemned since the beginning", joking about the fact that the project, a Bitcoin fork, is taking a "perfectly perfect BMW (Bitcoin)" and is replacing its wheels with the smaller ones. This is, of course, in reference to the quickest blocking times of the project.

Title Image Courtesy of Marco Verch Via Flickr

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