Companies are taking their distance from over-advertised "blockchain"


Companies are reluctant to adopt blockchain as a term because it has been overwritten, according to a new report by Forrester Research.

Rather than risk being associated with a technology that has become a key word in different industries, relationships Fortunacompanies now label projects with DLP (distributed ledger technology) to avoid getting lost in the blockchain shuffle.

As with any new technology, companies are taking advantage of its trend and simply associating the term with existing products and services to repackage them and make them more relevant.

"Networks that are live or under development vary widely and often lack key features that many consider essential components of the blockchain," reads the report.

"On the side of the tools and services, we will see steady but cautious progress." Cautious "because DLT has not proven to be a significant and reliable revenue stream for software and service providers, and 2019 will not be different. "

The study also concludes that the negative reputation of cryptocurrency caused by its volatility, lack of regulation and stories regarding its use in criminal activities, may have also influenced the perception of its underlying technology.

Analyst and co-author of the report Martha Bennett said: "There are parallels with the Internet, but what is different is that with the Internet, a single company like Amazon or eBay can aspire to do something and create a big change. a company says "I will do something", it does not matter, this is an ecosystem game. "

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