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While massive industry domains and influential institutions are implementing the emerging blockchain technology in their process, the cryptographic market is showing prices not so exciting as currencies. Despite the market crash, a telecommunications giant based in the United States is reflecting on its plan to implement its blockchain initiative.
Comcast, an American global telecommunications conglomerate, will develop its Blockchain-based product called "Blockgraph". It is intended to be commercially available from 2019, as revealed by the Comcast Corporation announcement division.
Blockgraph was created to help media owners and advertisers securely share data for addressable TV advertising. The company's press release states, "Comcast is currently working with NBCUniversal to test Blockgraph's capabilities with plans to incorporate it into its addressable offering at the start of 2019."
Speaking of the company Comcast, it is a global media company founded in 2001. Comcast operates as a provider of cable television, Internet and telecommunications services. Currently, the company is working on the project with other huge industrial names including the Viacom media conglomerate and Spectrum Reach advertising sales company.
With this initiative, it will offer a "level of identity" for the television industry, which will help media companies to share unidentifiable audiences. The peer-to-peer platform is designed to improve the efficiency and effectiveness of marketing and television advertising.
Spectrum Reach President David Kline said: "It is essential that the use of data privileges the privacy of consumers' personal information Blockgraph technology offers greater security and privacy protection by allowing all players to Inside the TV ecosystem to directly share information derived from anonymous and aggregate information. "
In addition to its blockchain product, Comcast has also provided support for other blockchain development projects. Back in March, Comcast drove a $ 3 million venture capital seed to support Blockdaemon, the startup block block in New York.
In particular, Comcast is the second largest transmission company in the world for revenue. Consolidated revenues for the third quarter of 2018 were $ 22.1 billion. It is known as the most significant TV company in the United States.
In addition, Minnesota attorney general Lori Swanson filed a lawsuit against Comcast Corporation / Xfinity today. The lawsuit claims that it has charged customers more than promised.
