LONDON – Centropy PR, an agency specializing in financial services and technology, created last year by former director of Hotwire Steven George-Hilley, won the United Kingdom conservative service for cryptocurrency and blockchain enterprise Nexus after a competition in three.
Nexus, based in Phoenix, Arizona, was founded in 2014 by Colin Cantrell, son of the entrepreneur Jim Cantrell, founder of SpaceX and the aerospace company Vector Launch. The company pioneered innovative ideas for the use of blockchains, such as greater transparency on charity and funding for international development, and digital rights and payments for artists in the music industry.
The new agency will support Nexus as it builds its brand in the UK, through campaign development, content creation, media relations and social media consulting. The Centropy team will also develop thought leadership content on blockchain technology and its use in various industries.
George-Hilley (pictured) said: "Nexus is a very disruptive brand, which brings the blockchain to the next level and redefines the industry through its open source model. In addition to being a dream client, the company is a welcome addition to our growing portfolio. "
The Centropy team will report to Nexus' global business development director, Alex El-Nemer, who said: "We are an ambitious and rapidly growing organization and we are looking for an agency partner to continue our business. Centropy proved to be the perfect solution for us, offering an outstanding PR presentation, some great creative ideas and a highly motivated team. "
Nexus joins other Centropy technology customers, including the TechUK industry entity, the new consortium of universities of the UK Government's Coding Institute and FDM Group, a FTSE 250 IT service provider.