Source: Unsplash for Verasity
Blockchain-based media companies such as Verasity are compensating users, creators and advertisers with cryptocurrency.  div> div.group> p: first-child "/>
The Internet is increasingly popular for users looking for free and convenient content, but important negative aspects such as demonetization, data privacy and 39. Fraudulent activities have shaken both consumers and content providers.
An increasing number of companies are creating business models that use blockchain and cryptocurrency technology to address these concerns. Some companies, such as Current Media, have entered Cryptographic space in light of recent data privacy controls, Founder and CEO Dan Novaes told CNBC in an interview
Some of these movements were stimulated by the European regulation on data protection and general issues such as Facebo ok the Cambridge Analytica data scandal.
Current partners with different streaming media such as Apple Music and Spotify, as well as directly with the creators of content, to ensure that media producers and users are rewarded for viewing and creating content. To this end, the company has created its own cryptocurrency unit, called the CRNC token, to reward content creators.
Novaes cited YouTube as an example of a company that might want to consider it, due to disputes over the pay structure.  "You can treat creators only so badly," said Novaes, adding that billions of people are turning to the platform to listen to music for free, rather than subscribe to Spotify or Apple Music.
Each of CRNC supported by Ethereum of Current The token is rated at 24 cents. The first thousand users will be live in a few months, as the company continues to develop.