Brendan Eich, CEO of the decentralized browser Brave, urged members of the US Senate to consider the General Data Protection Regulation (GDPR) as a regulatory model, according to a statement published on October 2nd.
In an open letter dated Sept. 29, Eich called on members of the US Senate Committee on Commerce, Science and Transport to consider the GDPR as a model for US data privacy regulations.
Proposed for the first time by the European Commission in 2012, the legal framework of the GDPR for the protection of personal data entered into force in the European Union (EU) on 25 May. Its objective is to create a uniform regulatory framework for data in Europe and to strengthen people's control over the storage and use of their personal information.
In his statement, Eich notes that the principles of GDPR comply with the legal understanding of US privacy. He states that the primary principles of the GDPR are based on those that the United States approved in the OECD Guidelines on the Protection of Privacy and Transboundary Flows of Personal Data in 1980.
Eich says that the GDPR is "a great leveler", which "sets the conditions that can allow young innovative companies such as Brave to prosper". Also explain:
"As regulators extend their application of the new rules in Europe, the GDPR" purpose limitation "principle will begin to prevent dominant platforms from using the data collected for a single purpose. […] to the benefit of other parts of their business in a way that currently penalizes new entrants. In general, platform giants will need opt-in consent for any purpose for which they want to use consumer data. This will create a breathing space for new entrants who will emerge ".
The CEO of Brave also questioned the economic benefit of behavioral monitoring for publishers' businesses. He said that a recent report that exalts its economic value has fundamentally misrepresented the situation when it combined the revenue of Google and Facebook advertising technology with the amount, reportedly, much less than publishers receive from behavioral monitoring.
Previously, Cointelegraph reported that many of the underlying assumptions of GDPR are in conflict with the basic technology of the blockchain. The GDPR and blockchain are not compatible with the GDPR requirement that individuals are given the opportunity to review or delete their personal data, while blockchains can not generally be changed once a block has been created.
In September, the Brave browser filed complaints about privacy in Ireland and Britain against Google, claiming that Google and the advertising technology industry are practicing "large-scale and systematic violations of the data protection regime" in the they publish personalized online ads. Reportedly, Brave is trying to activate provisions in the GDPR, which would require an E.U. survey on Google data collection practices.