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In today's digital age, customers often communicate their experience on a company or a product in the world through an online medium.
Therefore, online reviews contribute to the reputation of every company or company, as consumers increasingly depend on them to make decisions about selecting merchants. Active management of online customer reviews is currently an important part of Online Reputation Management (ORM).
Reviews and reputation online
According to the 2017 survey of BrightLocal, 91% of people read online reviews to get to know a company and 97% search online for local businesses before making a decision. It has become part of the consumer culture to check online reviews before making any purchase decision.
When consumers search online, they tend to be wary of companies without online reviews. Companies with online customer reviews create a more reliable atmosphere than those without. This shows a direct relationship between the online reviews and the perceived reliability of the business. This is where QashBack join the game.
What is QashBack?
QashBack is a digital platform that seeks to transform traditional retail and service industries by introducing the first decentralized marketing platform of reputation and marketing based on permits based on Artificial Intelligence, Data Analytics and Smart Contracts blockchain.
The vision of the project is to be the most consumer-focused lifestyle platform, where consumers' privacy is in their hands and can discover and conduct transactions with full transparency. Their mission is to connect consumers, merchants and advertisers through an online reputation platform incentivized for transparent interactions and ease of understanding of data privacy issues.
Problems QashBack tries to address
- Polarization Distortion: Most online reviews tend to overestimate extreme views, leading to highly polarized views that could be either positive or negative.
- Censorship: there is a potential conflict of interest associated with the business model of review sites where there are incentives to sell advertising.
- False reviews: Extensive false reviews endanger the usefulness and credibility of online reviews to be used as an online reputation standard.
- Privacy control: the reviews that users send often reveal information about them. However, users themselves have little or no control over the information.
The QashBack solution
QashBack serves as a consortium platform for several applications to share in the user pool, data pool, and content pool in a reliable, independent environment.
Reaches this through the master token to clarify and resolve cross-industry application transactions. In addition, QashBack provides reviews based on rewards, behavior based promotions and permission based advertising.
Benefits of QashBack
For consumers, there will be cheaper consumption through discounts and discounts available on the Qashback platform. They will have full control over personal information, privacy and contextual advertising.
At the same time, traders will enjoy a faster accumulation of online reviews to increase their online reputation for better business impact. They will also have access to customer data on the platform and to the fastest development cycle.
Some of the platform's competitive advantages include:
- Protocol Platform: It is easier, faster and cheaper to set up new lifestyle applications or to incorporate them into an existing one.
- Network Effect: Users can take advantage of the platform membership of various merchants around the world to cross-sell or earn reference commissions.
- Liquidity of tokens: there is an immediate repayment for payments, redemptions or conversion of portfolios by encryption to fiat.
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