The shark of the coin the media coverage took a year. At the start of our journey, being a young shark, we are doing our best to emulate the greatest inhabitants of the cryptic world. These are two digital editorials that initially became our points of reference for quality, style and professionalism.
Today it is difficult to imagine the cryptography industry without vivid information resources, such as "Cointelegraph" is "CoinIdol". But after all, people are not born stars, they become stars. This is what we will talk about with George Gor, a man who has worked hard to make these two resources exceptional.
Hi, George. Tell us, how did your professional career start in Blockchain, and how did you start working with "Cointelegraph"?
I am NOT a co-founder of CoinTelegraph, but I am a co-creator of the business model since its early days. But there is a rule to keep the business secrets of the company you worked with. This is exactly the situation with CoinTelegraph. I have an NDA with CoinTelegraph owners. This provides all the details that I could reveal article on Coinidol.
Since I left the CoinTelegraph team in the spring of 2016, our team started Coinidol.com with an improved business model compared to our previous project.
We are getting more business results with less resources involved. Furthermore, we are creating a real-world brand with a cartoon hero behind it.
The idea of the website is a hero, a knight friend of a highlander who lives for hundreds or maybe thousands of years. He has an eternal mission, which is very good and brilliant, but almost impossible. He wants to find the best money possible, based on the principles of goodness, fairness and equality. He wants to find the best coin that has ever existed in the universe. He wants to find the coin that is ideal for all people. What can be respected and admired a lot.
This knight is known as CoinIdol, because of this goal. This knight is the testimony of other people on the field of events around avant-garde financial technologies. He founded the media together with our team. His will is the true origin of this project.
We animated our hero in a real cartoon like an experiment:
We will develop this project of Coinidol Video News channel.
You mentioned in yours history that you are conducting training for employees around the world. How important is the team for a large-scale resource and how should it appear in an ideal scenario?
People are the most important part of the business. You can not conquer new markets if you do not have a strong army of well-trained personnel. Even if you have the most beautiful armor in the world, you can still lose the battle if you do not have the best warriors behind you. I prefer to build the business on the principles of "Sparta", where a small number of well-trained people can do big business. That's why coaching every person is the key to success. I prefer to teach people from scratch rather than hire people prepared for the profession by someone else. Some of the people who have been taught by me as members of the CoinTelegraph team are top managers in the Blockchain project world at the moment. It is a pleasure for me to know it. But I will not give their names without their permission.
From the point of view of your experience, how long is the period of growth and development of the media? In other words, when creating a resource from scratch, how many years will it take, in your opinion, to reach the peak of its development?
It's sad to say, but a news can die at any moment. There is no guarantee that the resource will grow. It all depends on the team of top managers, whether they have the vision of monetization for the project or do not. If you're doing mass media business for a year and have no income, you'd better leave the market. This is the rule. Only 1 in 10 new projects survive.
With the increasing popularity of cryptocurrency, the number of encrypted outlets has increased dramatically. What can you say about this?
There are many projects that have appeared since the beginning of Coinidol.com in June 2016 and are already dead or half dead today in November 2018.
Most new encrypted media are only temporary guests on the market. When we started Coinidol.com we had zero readers and now we have ⅓ million pages viewed monthly. Our audience is gradually growing. We will do our best to have 10 million per month by 2020. Our secret is a business model that is stable and invulnerable to market fluctuations. At this moment the market is falling. This is why we receive a lot of job applications from people, who were fired from news and blogs blocked by blockchain. Mass media is hard work. You must be very experienced in navigating that sea. I spent 20 years in the profession of top managers, mass media, advertising and public relations. But it is still a struggle for me to make every new project.
On which projects in addition to "CoinIdol" are you working now? In which areas, other than cryptocurrency, will we hear about the success of George Gor?
We will develop the Coinidol brand. We will begin an Italian version of Coinidol in December 2018 with a web address: it.coinidol.com.
There are other projects for our team, but we have NDA with our partners, which is why I can not discuss it. Our task is to help the major decentralized international teams to promote the Blockchain and CryptoCoins industries.
We have brought together a large audience in 174 countries around the world and will increase the number of our readers with new languages that we will add to Coinidol next year.
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