Because Blockchain will not help influence marketing

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In the last two years I have heard countless influencer marketing projects who appreciated the benefits of the blockchain I'm not convinced, I'm a big fan of cryptography / blockchain projects, and I think the future will be very exciting, but I want to go deeper because we will probably not see any changes in the way we influence marketing anytime soon. [19659003] The main topics for influencers / content marketing implementing blockchain solutions seem to revolve around these three points:

  1. A utility token to incentivize a distributed network of content reviewers [19659005] A database for content storage and verification of its uniqueness
  2. A token for payments without fronts and microtransactions.

Utility tokens provide users with access to a product or service. network of people could verify that the content meets the specifications of the brand. They could correct spelling errors or even make sure that the content does not mention a competitor. In return, they would receive a symbolic reward for their work and the content would be published on social media.

At Dovetale we work with a wide range of corporate clients from various industries and each of them wants to see the content before it is published. They absolutely do not want a network of people to approve the content and to process payments automatically. In my opinion, everything stops around the approval process because it requires a team of brand marketers to approve and provide feedback on all content.

Even storing multimedia content on the blockchain seems to be a very popular topic. & Nbsp; built around storage, the validation of uniqueness and copyright are complicated and there is no immediate advantage. If there is not an inherent advantage, then why should not you use something like Amazon Web Services? Also companies like CryptoKitties store images on S3 (a cloud computing web service offered by Amazon Web Services) and use the encrypted ID to identify the appropriate image. Technically, you can store the image on IPFS and store metadata on the blockchain to decentralize it, but again, I wonder why. The technical hurdles are not really worth it as there is not much margin to rise.

Payments are the last point, and this is where Crypto Influencer's marketing companies focus most of their attention. The general themes are trust, transparency and speed as they concern the processing of transactions. I, however, think that cryptocurrency complicates the process and is not necessary. For many people (including influencers), the cryptocurrency is still foreign and the concept of digital money is still very nascent, not to mention the fact that you have to ask them to create a portfolio, MetaMask or even an exchange account.

So when I see influencer marketing solutions that convert FIAT into digital currency to pay the creators for their hard work, I see complications and tons of support required.

Finally, I want to touch payments without fronts and microtransactions. Cryptocurrency is great for this, but again, there are better solutions with incredible risk departments and documentation for implementation. Stripe is the standard in online payments, supporting over 25 countries, but there is a wide range of payment solutions, including FastSpring and Braintree. Microtransactions, on the other hand, are still very expensive to process until new solutions are adopted to reduce transaction costs on their networks.

The key thing to understand is that the influencer can successfully implement the blockchain technology world of marketing, but does not seem to have a positive aspect. With the influx of ICOs, you never know if companies are really trying to adopt blockchain solutions or they are doing it because they simply need capital.

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In the past two years, I've heard countless influencer marketing projects that publicize the benefits of blockchain. But I'm not convinced. I'm a huge fan of crypto / blockchain-based projects and I think the future will be very exciting, but I want to investigate why we will probably not see epochal changes in the way we influence marketing at any time

influencer / content marketing companies that implement blockchain solutions seem to revolve around these three points:

  1. A utility token to incentivize a distributed network of content reviewers.
  2. A database to store contents and verify its uniqueness.
  3. A token for payments without frontiers and microtransactions.

Utility tokens provide users with access to a product or service. When contractors (creators) publish content for review, a network of people could verify that the content meets the specifications of the brand. They could correct spelling errors or even make sure that the content does not mention a competitor. In return, they would receive a symbolic reward for their work and the content would be published on social media.

At Dovetale we work with a wide range of corporate clients from various industries and each of them wants to see the content before it is published. They absolutely do not want a network of people to approve the content and to process payments automatically. In my opinion, everything stops during the approval process because it requires a team of brand marketers to approve and provide feedback on all content.

Even the storage of multimedia content on the blockchain seems to be a very popular topic. The schemes built around archiving, validation of uniqueness and copyright are complicated and there is no immediate advantage. If there is not an inherent advantage, then why should not you use something like Amazon Web Services? Even companies like CryptoKitties store images on S3 (a cloud computing Web service offered by Amazon Web Services) and use the encrypted ID to find the appropriate image. Technically, you can store the image on IPFS and store metadata on the blockchain to decentralize it, but again, I wonder why. The technical hurdles are not really worth it as there is not much margin to rise.

Payments are the last point, and this is where Crypto Influencer's marketing companies focus most of their attention. The general themes are trust, transparency and speed as they concern the processing of transactions. I, however, think that cryptocurrency complicates the process and is not necessary. For many people (including influencers), the cryptocurrency is still foreign and the concept of digital money is still very nascent, not to mention the fact that you have to ask them to create a portfolio, MetaMask or even an exchange account.

So when I see influencer marketing solutions that convert FIAT into digital currency to pay the creators for their hard work, I see complications and tons of support required.

Finally, I want to touch payments without fronts and microtransactions. Cryptocurrency is great for this, but again, there are better solutions with incredible risk departments and documentation for implementation. Stripe is the standard in online payments, supporting over 25 countries, but there is a wide range of payment solutions, including FastSpring and Braintree. Microtransactions, on the other hand, are still very expensive to process until new solutions are adopted to reduce transaction costs on their networks.

The key thing to understand is that the implementation of blockchain technology can succeed in the influencer marketing world, but does not seem to have a positive aspect. With the influx of ICO, you never really know if companies are really trying to adopt blockchain solutions or they are doing it because they simply need capital.

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