The Associated Press (AP) is collaborating with the blockchain journalism startup to release articles on Civil for, reported Tuesday.
The Civil Media Company is planning to license AP content to its various newsrooms as an aspect of the agreement, according to the report. Another aspect will see AP and Civil work together to keep track of the original contents of Civil's editors and allow more effective licenses to start blockchain.
Civil founder and CEO Matthew Matthew Iles told Digiday that the partnership was aimed at ensuring credit to content creators – both in name and fee – for the works they produce. At present, media companies estimate that between 50 and 70 percent of the content is republished without attribution or compensation, he said.
The senior vice president of business strategy and development has agreed, saying "at this time, we send something off the Internet, and we can not really keep track of it in all the ways it is consummated."
He added:  "When you license content to a media legacy company, you can easily track it, but on the internet it has never been easy: when we enter into contracts with people, we establish their rights to use it, and they are usually followed up but when it is published, it is freely available for people to scratch and cut and paste.In the past, we were worried that people would use it for free. "
He added that News articles can now also be used to spread misinformation or false news from time to time.
"This offers an opportunity to have a real track record of who is allowed to publish content and how it is used," he said.
An AP spokesperson confirmed the partnership, telling CoinDesk that the service "is happy to collaborate with Civil to make AP content available at the newsstands of the platform and to learn more about how blockchain technology can be used to protect content and support good journalism. "
AP image via chrisdorney / Shutterstock