Ant Financial is launching a Blockchain app to deal with food fraud

Ant Financial, an affiliate of payments from the e-commerce giant Alibaba, is ready to launch its own blockchain-as-a-service platform next month, along with an application for the detection of rice to counterfeit counterfeit products.

Announced Tuesday, the company worked with the municipal government of the Chinese city of Wuchang to distribute a consortium block to follow the entire process of producing locally grown rice.

Located in the northeastern province of Heilongjiang, Wuchang is known for its high quality specific type of local rice. However, in recent years, the news revealed that parcels delivered from the region were sometimes mixed with lower quality rice.

Starting September 30, every package of "Wu Chang rice" sold by flagship stores on Alibaba & # 39; s Tmall The e-commerce platform will show a QR code that customers can scan using Alipay to get information on the 39; origin of food.

Ant Financial said its distributed network is lined up among the participating nodes including the rice producers of the flagship stores, the Wuchang Bureau of Quality and Technology Supervision, the Cainiao logistics provider and the Tmall platform.

The goal is to create a public ledger that contains unique information for each packet of rice, so that any discrepancy in the data with counterfeit products can be easily identified.

"Consumers will be able to access production and logistics information, including the place where the rice is harvested, the type of seed used and other details associated with harvesting, packaging and transporting rice," he said. company in the press release.

In addition, Ant Financial has announced plans to launch its blockchain-as-a-service platform in September – opening its development blockchain tools for multiple businesses.

In April, Alibaba announced that it was experimenting with a different blockchain-based supply chain app to vent food fraud. This project was carried out in collaboration with the Australian company Blockmores and the New Zealand dairy products producer Fonterra.

Rice sack image via Shutterstock


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