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In a world where everything has to be commercialized, blockchain projects are no exception. Today only 19 percent of consumers are aware of the blockchain. A recent Gartner survey by Chief Information Officers (CIO) states that 77% of CIOs surveyed indicated that their organization had "no interest in technology and / or no planned action to investigate or develop".
Cryptocurrencies do not go much better in terms of adoption and use. A whopping 87% of those who know Bitcoin have not used it in any way.
These challenges are the reason why one of the most widespread global trends is shifting from those involving masses of small investors to working with funds and venture capital.
Creating buzz is what attracts investors, users and creates communities. In this guide you will learn: – How to create highly visible posts and threads on social media networks – How to attract the attention of journalists and bloggers – The best digital marketing tools and services to bring targeted traffic to your posts and your site web and more.
Here's the secret sauce of digital marketing to get your project off the ground.
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<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "What digital marketing tactics would make blockchain projects lose?"data-reactid =" 18 ">What digital marketing tactics would the blockchain projects take off?
It may be difficult to convince users to adopt your project. Blockchain technology and cryptography are still relative to the Internet. But the more the target community knows about your project, the more they will appreciate the benefits that come with it. But there was an exacerbation of the "rules of the game". Facebook, Twitter, IG, Google, etc. ICO advertising is prohibited.
<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Find your audience and your target market"data-reactid =" 20 ">Find your audience and your target market
If you want to collect most of the money for your project from private investors through a crowdsale, the community plays a key role.
On the other hand, if the project initially seeks to raise funds from funds and institutional investors, public relations will play a vital role.
<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Building a reputation in the community (or buying it)"data-reactid =" 23 ">Building a reputation in the community (or buying it)
You can interact with the community on platforms like BitcoinTalk with posts, questions and bumps. Furthermore, the purchase of various positions on related websites related to blockchain is an effective tactic.
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Construct the expectation that this is a good project. Generate buzz and hype. What is the problem you want to solve?
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Make your reputation without trust with proven value. There are some key elements of value for Altcoin. Speculation, use case, community, ecosystem, team, technology, security issues. What are your valuable elements?
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<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Create a story"data-reactid =" 30 ">Create a story
Develop a high quality whitepaper that includes your roadmap, technology and team interwoven into a compelling story and story. Make the user an integral part of the product roadmap.
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For blockchain projects, you have to paint a picture of success that engages and excites your audience. Are you the next Uber, Berskshire Hathaway or Google? Explain this simply
<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Read also: FAQ: paid capital and incorporation in Singapore"data-reactid =" 34 ">Read also: FAQ: paid capital and incorporation in Singapore
<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Explode your quotes
Get information on the quality of your product in the media, blogosphere and influencers. Then it generates backlinks, buzz and hype in related community forums. "Data-reactid =" 35 ">Explode your quotes
Get information on the quality of your product in the media, blogosphere and influencers. Then it generates backlinks, buzz and hype in related community forums.
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<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Strong press"data-reactid =" 37 ">Strong press
Sending press releases to a large number of blockchains, crypts and commercial media. The stronger the media coverage, the more views you can expect to receive.
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Choose an interesting topic and talk about it as the founder or leader of your project. Then approach the current chroniclers of the main media and offer this content or comment. In the case of a blockchain project, PR is not necessary for traffic, but to create trust in the new company and in the new product.
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Can you create controversy by showing how your product upsets an industry norm or kills a sacred cow? If you can defend your position with passion, an audience of loyal followers can be your reward. Think of classic themes like "We against them", "David versus Goliath" or "New innovation takes the old inefficiency".
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<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Keep reminding people of your blockchain project every 2 3 days: use a mix of locations, techniques and platforms: AMA on Reddit, bump in BitcoinTalk, answer to questions about Quora and a new release on ProductHunt attracts attention. "data-reactid =" 44 "> Keep reminding people of your blockchain project every 2-3 days Use a mix of AMA locations, techniques and platforms on Reddit, bumps in BitcoinTalk, answering Quora questions and releasing new ones on ProductHunt attract attention.
This requires a lot of effort, so you need to plan the promotional campaign in advance
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Promotional campaigns require a lot of effort, so plan in & nbsp; advance. "Data-reactid =" 61 ">
Promotional campaigns require a lot of effort, so plan ahead.
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Many cryptographic companies distribute free coins to their communities to increase the visibility of their project, increase the circulating offer and stimulate trade. These free distributions are commonly known as "airdrops".
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Sizes have become a valuable component of the marketing ecosystem for cryptography and blockchain projects. Reward participants with tokens to follow specific rules and complete simple social media activities (join the Telegram group, republish on Twitter, and so on). The "bounty hunters" advance the objectives of the ICO or the STO.
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<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Reddit is a powerful platform for engaging an audience, research and car traffic. Reddit Insight is an analysis suite for Reddit.com using their public API, combined with real-time data analysis and graphical displays of historical data. "data-reactid =" 67 "> Reddit is a powerful platform to engage the public, research and drive traffic Reddit Insight is an analysis suite for Reddit.com uses their public API, combined with real-time data analysis and graphic displays of historical data.
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<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "This is a great way to improve page rank, search results and connect with your audience. The blog is still the cheapest way to convince users and customers to purchase your product or service. "data-reactid =" 69 "> This is a great way to improve page rank, search results and connect with the audience.blogging is still the cheapest way to get users and customers to buy your product or service .
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<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "If your team and consultants do not have Strong LinkedIn profiles so you're waving a red flag to your audience. LinkedIn is an affordable way to connect with users, investors and media professionals. "Data-reactid =" 71 "> If your team and its consultants do not have strong LinkedIn profiles, you're waving a red flag to your audience – it presents an inexpensive way to connect with users, investors and media professionals.
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There is a marketing adage, "the money is on the list". This applies to blockchain projects. Capture email addresses and mobile numbers so you can create your audience and reach them directly for free.
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Do you want an excellent community to reach the technology public? The GitHub platform can host your open source code for review and collaboration with millions of developers around the world. Git is a revision control system, a tool to manage the source code history. One of the biggest advantages of Git is its branching capacity.
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Here are some popular subreddits for the blockchain and crypto communities:
- Blockchain – 56,000 subscribers
- Bitcoin: 1,000,000 subscribers
- Ethereum dealer: 204,000 subscribers
- Ethereum – 424,000 subscribers
- Cryptocurrency: 787,000 subscribers
- Altcoin – 79,000 subscribers
- Cryptomarkets: 171,000 subscribers
- Crypto ICO -72,400 subscribers
- Blockchain EOS: 62,000 subscribers
- Bitcoin Beginners – 65,100 subscribers
- BTC – 237,000 subscribers
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Each blockchain project requires a promotion since it wants to take money, time or other resources from people. The industry is nascent and competitive. Most often these ideas and products are still developing. There is a long track record of success in this space and the best marketing can separate the winners from the losers.
Do people ask how much we should spend or budget to market our blockchain, ICO or STO? The actual number will vary based on your specific situation. We recommend that if you have a capitalization of 10 million dollars, you should spend a minimum ratio of 1 to 10 that equals $ 1 million on marketing. Be sure to consider your calendar, feeling and market landscape.
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The best teams use all the marketing and public relations tools. This requires a lot of effort, so you need to plan the promotional campaign well in advance. A minimum of 2-3 months is usually required for the preparation of ads, images for social networks, columns and comments for the media and blogs.
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Blockchain projects have many different aspects including financial, legal, political, technical and sociological. These very different points of view in many fields require an effective digital marketing strategy.
<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Despite the level of interest in the project's questions often exist in terms of scalability, security, performance, adoption, utility and decentralization The cost of effective marketing is increasing. Google, Facebook and Chinese portals are banning a lot of things. Investors are more worried and conversion rates are falling. "Data-reactid =" 98 "> Although the level of interest in project applications often exists in terms of scalability, security, performance, adoption, utility and decentralization, Google, Facebook and Chinese portals are banning a lot of things: investors are more worried and the conversion rate is decreasing.
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<p class = "canvas-text canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Every the blockchain project requires promotion because they are developing and are missing a final product. "data-reactid =" 100 "> Each blockchain project requires promotion because it is under development and a final product is missing.
To move forward you will need a lot of money or support from people internally or externally. How can you tell them that you are about to do something with these resources?
By definition, resources are always limited and in competition with other potential use cases. Follow the steps above to market your project.
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<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "The post A quick guide to digital marketing of a blockchain project appeared first on e27. "data-reactid =" 105 "> The post A quick guide to digital marketing a blockchain project appeared for the first time on e27.
